Best Books: Business

1 Branding in Perspective: Self-Branding for Professional Success

Branding in Perspective: Self-Branding for Professional Success

Joel R. Evans | Career

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We present an overview of self-branding and then describe the steps in self-branding, differentiation/positioning, self-brand management and re-invention, the online self-brand, and several real examples of successful and unsuccessful self-branding. Conclusions and recommendations are offered. An extensive literature review is provided.

2 The Overlooked Expert: 10th Anniversary Edition

The Overlooked Expert: 10th Anniversary Edition

Sarah Gerdes | Career

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The Overlooked Expert is the person who has been passed over, let go, or ignored, but is the lifeblood of the organization. Author Sarah Gerdes profiles 24 individuals who earned thousands of dollars within 1 month, using only their experience and know-how.

3 Emerge (Vol. 2)

Emerge (Vol. 2)

Stephen Odum Okorie | Business

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Jeff Bezos, Bill Gates, Warren Buffett, Bernard Arnault, Mark Zuckerberg, Carlos Slim and Larry Ellison shared explosive ideas, advises and exclusive interview on how they surmounted challenges, maintained consistent profit growth, and emerge most successful businessmen in the world according to the latest ranking.According to an article in...

4 Guide to a Successful Product Launch

Guide to a Successful Product Launch

Shane Barker | Business

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Ever heard of the Apple Newton? What about Microsoft WebTV? It’s likely that you haven’t. Even if you’re familiar with these names, it’s probably because you read an article somewhere about failed products. Don't fall prey to these outcomes by learning how to build a winning strategy for your next product launch.

5 From Tweet To Hired

From Tweet To Hired

Patrick Ambron & Pete Kistler | Career

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Online reputation management experts Patrick Ambron and Pete Kistler show step-by-step how to leverage Twitter and social media to advance your career.

6 Trading the Decentralization of the Financial System

Trading the Decentralization of the Financial System

George Protonotarios | Business Textbooks

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A complete cryptocurrency trading guide for beginners and advanced cryptocurrency traders.

7 Certified Management Accountant (CMA), Part 1

Certified Management Accountant (CMA), Part 1

Muhammad Zain | Business Textbooks

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CMA Part 1 - Financial Reporting, Planning, Performance and Control - 2019

8 Certified Management Accountant (CMA), Part 2

Certified Management Accountant (CMA), Part 2

Muhammad Zain | Business Textbooks

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CMA Part 2 - Financial Decision Making - 2019