5 Crucial Online Car Sales Statistics Shoppers Should Know 2021!

With more incentives likely to be offered from 2021 and beyond on low-cost green cars like Daihatsu Sigra, more purchases will definitely be witnessed. Especially now interactions are minimal and families are seeking family cars the search for fuel-efficient MPVs is more than before.

This has led to an increase in purchases of new cars by 4.8% YOY and used cars by 9.7% YOY according to Cars.com. Besides searching for specific car models, shoppers are looking for specific features as shown below:

  • Tow Hitch: up 55.4%
  • Cooled seats: up 36.3%
  • Heated steering wheel: up 34.0%
  • Apple CarPlay/Android Auto: up 24.3%
  • Rear cross-traffic alert: up 116.5

Even though there most car enthusiasts are addicted to certain models, first car buyers are more inclined to the features incorporated in the car. Car usage and road conditions are other factors influencing the choice of car to buy. According to research by Autotrader.com, 72% of young millennials’ use cars as an important component of their social life. Advanced technological and infotainment features have become a must-have to them.

Walking to car dealers and making enquiries about car features is not only time wastage but tedious. There is almost every kind of information on any car model or variant online. And at a time when everyone should observe social distancing, car shoppers have no alternative but to rely on online statistics and other information. With most online car purchases today influenced by online research, more and more information is made available by car experts, dealers and auto manufacturers.

Here are the 5 crucial car sales statistics shoppers should know:

1. Even though the demand for hybrid and EV vehicles had gone down due to the pandemic, the demand is estimated to grow by a higher margin. Tesla the market leader in the sale of hybrid and EV cars expects deliveries to grow by approximately 50%. This means more shoppers are going for greener and fuel-efficient vehicles.2

2. According to Deloitte, battery electric vehicles (BEVs) shall have a market share of 81% of the new EVs sold by 2030. This is despite the fact that EVs are also expected to witness an annual growth rate of 29% for the next 10 years.

3. More shoppers are turning to online purchasing. If the words of Paul Hennessy, CEO of Vroom are to be taken seriously, every car buyer should shift to digital purchases.
In his statement, customers love the idea of having 15,000 cars in their pocket as opposed to moving from one dealership to another. ThinkWithGoogle estimates 92% of auto shoppers do conduct online research before making their choice.

4. Brandwatch estimates 30% of new car buyers to incline more to the quality of the car as opposed to 21% who considers affordability. Technology and features may blow all the other factors out of the water in the near future if every manufacturer takes the Hyundai, Tesla and Nissan route.

5. Shoppers looking to buy cars are searching for both new and used cars in equal measures- but used cars are seeing slightly high growth in sales compared to new cars.

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4 Top Tips to Becoming an Author!

Maybe you’ve been picturing massive worlds filled with knights and sorcerers since you were little. Maybe your life is bizarre and eventful, and it’s just too remarkable not to share. Maybe you have a story dancing in your mind that just speaks to you—that one romance, or mystery, or coming-of-age story that you can feel says something meaningful. There are all sorts of reasons you might choose to become an author, but the challenges you’ll face are almost always the same: where do you start honing your skills? How do you turn this into a career? And, perhaps most of all, how do you get published?

College is the All-In-One:

There are a lot of variables when it comes to authorship, but college combines them and fast-tracks them for you. By attending college, you can attain a versatile degree in literature, writing, marketing, journalism, philosophy, or communications, and any of these will be useful not just for your chosen career, but for any changes in direction you might make later in life. If you want to read broadly and strengthen your voice, the professors in your literature classes already know their genres inside and out, and they’ll guide you towards the perfect reading for you.

Meanwhile, your professors in writing have almost certainly been published once or more, and you might have at least one professor in marketing with connections in publishing; either of these can be part of your network if you build a friendly relationship. Lastly, most college degrees will require at least one internship of you, and they offer many career fairs and counselors to help you find the perfect one. College is definitely a big expense; even with grants and scholarships, you might not cover all the costs. If that’s the case, private student loans are an invaluable resource for you; many private lenders are available to suit your unique financial situation. If you’re determined to become a renowned writer, money shouldn’t stand in your way.

Your Voice is Your Brand, and Reading is a Vocal Exercise:

Hemingway wrote direct, simple prose that hides worlds of suggestions under the surface, and David Foster Wallace is famous for his never-ending sentences and tongue-in-cheek humor. Every great writer has a unique voice and finding yours is the first step to becoming successful in literature. Your writer’s voice is like a muscle, and it does benefit from working it out by writing, but the best way to nurture your voice is to read a wide variety of things. Read everything from Victorian novels to contemporary short stories to poetry; you’ll see those styles blending into your own writing, becoming a signature mix that no one else can copy exactly. The more diverse your book diet, the more you’ll notice your voice evolving, becoming stronger and more uniquely yours.

Internships are Your Best Friends:

Writing and publishing go hand in hand, and publishers love a savvy writer who already understands the ins and outs of the process. Also, the more you know about what your book goes through before it goes onto a store shelf, the more influence you have over that process. What design are you going for? Do you want it marketed a certain way? What demographic is most likely to enjoy your work? If you know why these questions are important, you’re more likely to get published and more likely to get published your way.

The best way to learn is to be a part of it yourself. Publishing jobs are high demand and short supply, but internships and always going around. Even if some internships are unpaid, they still provide you with the invaluable experience and knowledge you want to attract the attention of prestigious publishing houses. Try to get involved in as many parts of the process as you can, from editing, design, and logistics to social media and marketing.

People are Your Friends Too:

Make sure you save the phone number or email of your boss at every one of those internships; often, simply having someone you know will get you fast-tracked in the authorship world. Many publishing houses have a certain style of book they prefer, and having someone point you in the right direction can be invaluable. If you intern at a company that likes to publish your genre of literature, that’s even better. Your connections will speak for you. If you’re taking a class with a professor who’s been published multiple times, reach out to them and see if they’ll help guide you. Even when you’re a capable artist, knowing the right people makes all the difference.