Tag Archives: social media

The future of e-publishing

The threats and possibilities of a digital book market

In comparison to the film, music and even newspaper industries, the publishing industry is changing rather lethargically. This does not change the inevitable fact that it will face immense changes in the future which have already been apparent for many years.

It seems like publishers have been afraid of adapting to a changing market. By analyzing other content industries they saw the pitfalls of accelerated digitalization. They tried to avoid developments such as lower prices and piracy by delaying digitalization as long as possible. Maybe they deemed the risk

Social reading; sounds like an oxymoron

Credit – fyrfli@Flickr.com

When you think of reading, you think of a solitary activity, don’t you? I do. Reading has always been a solo venture for me. Of course, in the beginning, I had to have help with it – my mother would read to me, or help me read for myself by pointing out errors in pronunciation or helping me with context by either explaining words that I didn’t understand, or later on, pointing me towards the massive Concise Oxford that sat on the bookshelf. Still, none of that was particularly social. It was more a matter

How to connect with your readers

Credit: ‘Chelmsford Public Library’ on Flickr

One of the best (and worst) aspects of self-publishing, is the ability to connect directly to your readers using various social tools. The GoodReads platform is a very good example of this kind of ability. And while there have been a number of horror stories popping out from GoodReads.com, there is no denying the possibility of connecting in very real ways to those who read your books.

The primary thing to remember in this task is the fact that your readers are your gold mine. Without them, you’re simply writing for

Social media personalities

Ever wonder what the social media personalities might look like if you were to describe them as if they were people? I did. Here’s what I came up with.

Facebook is that ditzy girl you remember from high school who couldn’t keep her mouth shut yet somehow, despite knowing how prolific she was with other people’s business, she always got the full scoop. When you post a photo, rest assured that the whole world will see it by this afternoon because friends of friends (of friends of friends, ad infinitum) automatically get to see when their friends like

Social Media Buzz Marketing for authors

Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].

Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing