Tag Archives: marketing

The future of e-publishing

The threats and possibilities of a digital book market

In comparison to the film, music and even newspaper industries, the publishing industry is changing rather lethargically. This does not change the inevitable fact that it will face immense changes in the future which have already been apparent for many years.

It seems like publishers have been afraid of adapting to a changing market. By analyzing other content industries they saw the pitfalls of accelerated digitalization. They tried to avoid developments such as lower prices and piracy by delaying digitalization as long as possible. Maybe they deemed the risk

How to Use eBooks to Market Your Business

To successfully market your business and boost revenue you need to use every tool in your arsenal. It’s no secret that social media has taken hold as one of the most powerful and cost-effective marketing avenues out there, but there’s another offshoot of the tech boom that has tremendous hidden potential as well – eBooks. By following the right steps, you can write and publish eBooks and use them to significant effect in your overall marketing strategy. If you’ve never written one, or if you have but aren’t sure how to take advantage of its marketing capabilities, read

Book trailers? Absolute necessity or pretty fluff?

I have a few authors in my various social media streams – Google+, Facebook, Twitter – and one of the things I have been noticing an increase in is the frequency of book trailer postings.

I am a child of the 80s; and from a so-called “Third World” country, no less. The word “trailer” primarily forms the image of a vehicle that is towed behind another automobile or some kind, and is usually for either leisure or for the transportation of goods. After a while, the term “movie trailer” was assimilated into my vocabulary because … well, everybody

Social Media Buzz Marketing for authors

Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].

Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing

Author rewards for your clicks

Great news for our writers who share with us on Free-eBooks.net.

If you’ve ever looked at the details page for eBooks on our website, you might have noticed that there are ad slots located in strategic and unobtrusive spots on the page. Well, now we’ve dedicated those ad slots to the authors whose books are displayed on those pages.

The ads are purely contextual and are chosen and displayed based on the content of the page you are on. All it takes is a click, nothing else, and Google donates a small commission to the author.

So the