Tag Archives: ebooks

Social Media Buzz Marketing for authors

Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].

Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing

Is there an optimal price-point for eBooks?

The real issue with piracy is a hot topic this week, it seems.

Forbes published an article just yesterday which reported that pirating camcorder copies of the hit movie The Avengers which debuted last week didn’t seem to hurt moviegoer numbers any. They maintain that the movie-going experience is one that very few people compromise on for the big ones such as The Avengers.

I had a discussion with classmates and an course facilitator a few weeks ago on the issue that Forbes highlighted too: piracy of movies and music is not just about stealing what is available

Big news in the eBook industry

You may have noticed that there is a lot going on in the eBook industry lately.

For one, back in April, the U.S. Department of Justice filed a suit against Apple and five of the top U.S. publishing houses for what they term “colluding to set eBook prices and sales models”. This was in response to an agreement formed between Apple and those 5 publishers to set eBook prices as per what is known as “the agency model”. This enabled the publishers to set their prices at the level they wanted to set, and dictate to the eBook

While Tor drops DRM, the industry still fights against those who would steal.

Last week, the world’s biggest science fiction publisher – Tor – announced that they were going to be dropping DRM from their entire list of books published. This is big news because ever since eBooks made an appearance on the market, most notably on the Kindle Store, Digital Rights Management has been part of the process.

Digital Rights Management – DRM – is how publishers ensure that the book you buy from them is only readable on the eReader it is bought for. The Kindle and Nook platforms are the biggest users of DRM since Amazon and Barnes

What was that eBook again?

Last week, I stumbled onto a post at Time.com (via Lifehacker.com) about the effects on memory that reading physical books versus eBooks can have. The writer says that after receiving a Kindle as a gift, she loaded it up with a few pieces from her favourite authors for ‘light reading’ (her words, not mine), but quickly discovered that she wasn’t retaining details of what she was reading as well as she thought she should. After some research, and linking to yet another article reporting the same phenomenon, she discovered that eBooks may actually be bad if