How ridiculous is that?
To be ahead of Gary Vaynerchuk and all the social media gurus. Yes, I bought a copy for myself. And my co-author is the #1 best seller on both Facebook ads and Google ads.
But the point here is that I didn’t WRITE this book– I made videos that got turned into the book.
You probably thought I was going to tell you how I hired a ghostwriter on Fiverr for $200. Yet I was able to publish a book based on my actual words and those of experts I interviewed via Zoom.
When you think about writing a book, do you also get that awful feeling– like when you have to file taxes or confront those chores you’ve been putting off?
That’s because deep down you know that writing a book means getting sucked into that deep pit– where writers disappear for weeks. Hopefully they emerge from the log cabin with a manuscript.
But not before staring at the blank paper for hours, banging a few letters out on a creak typewriter. Maybe your mental image is of Edgar Allen Poe with a quill pen made of raven’s feather.
Either way, it’s a painful, soul-sucking process.
QUICK– flash your mental image of the writer back for a second.
Are they smiling?
They’re not.
Now look at this…
Gavin Lira and I are eating cream puffs and eclairs big enough to give diabetes to a whole family.
Does it looks like we’re writing a book?
We’re making selfie-videos for his book on “You’re Just One Connection Away”. As Gavin has quick thoughts, we whip out the phone and record the snippet right there.
These videos are automagically uploaded to Google Photos on my iPhone, from where our virtual assistants notice them and start pulling out highlights.
We have a book outline, so they are on the lookout for words that line up with the key themes. That way, we don’t have to individually mark what video goes where– or deal with the tedious nonsense of download and uploading each file, providing specific instructions on each.
Our magic AI tool called Descript sucks in the videos and automatically transcribes the words with 95% accuracy.
