One-Minute Video Guide

Book Description

If you want people to engage your business or your brand, you have to start investing in the currency of digital platforms, attention. People are trading hours of their day scrolling through Facebook and you have to fight for every bit of attention you can get.The easiest way to get people’s attention is through video. Especially one minute videos. No one is going to watch a 3 minute video if they don’t know who you are. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds. You must learn to grab their attention quickly and pull them into the story you are trying to tell.

Dennis

CEO of BlitzMetrics, a digital marketing company. I partner with schools to train young adults and offer courses, implementation and consulting. As the host of the CoachYu show, I interview leaders in their respective fields with the aim of sharing their knowledge with others. I was previously with Yahoo as a search engine engineer, where I gained expertise in optimizing ads and analytics across search and social. I turned my experience into training to create jobs for aspiring digital marketers. I help digital agencies grow, serving lawyers, doctors, and real estate agents as fractional CTO. My mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing my insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I am very passionate about my mission of creating a million jobs by 2027. As a lecturer in digital marketing, I have spoken over 730 times in 17 countries, spanning five continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News, and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities

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