Content Marketing Course

Book Description

People talk about content marketing and how you need “great content”. But how, exactly, does one create “great content”, especially with limited resources, and often in competitive and unsexy industries?What works for a professional sports team, car dealership, or celebrity might not work for you, any more likely that their clothes would fit youor that you’d heal from taking the same medication someone else has.Outsourcing “content marketing” to a third party is just as bad, since they don’t know your business or strategy, or your unique combination of goals, content, and targeting. Nothing is as authentic as the voice of a happy customer. That’s the solution to your contentmarketing: to collect and amplify this voice at scale.

Dennis

CEO of BlitzMetrics, a digital marketing company. I partner with schools to train young adults and offer courses, implementation and consulting. As the host of the CoachYu show, I interview leaders in their respective fields with the aim of sharing their knowledge with others. I was previously with Yahoo as a search engine engineer, where I gained expertise in optimizing ads and analytics across search and social. I turned my experience into training to create jobs for aspiring digital marketers. I help digital agencies grow, serving lawyers, doctors, and real estate agents as fractional CTO. My mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing my insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I am very passionate about my mission of creating a million jobs by 2027. As a lecturer in digital marketing, I have spoken over 730 times in 17 countries, spanning five continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News, and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities

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