In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time. Make another ad, try another subject line, choose another set of keywords, adjust your budget, tweak the landing page, and so forth. Via many cycles of experimentation, we’ll certainly find some winners.This course will help you understand the basics of a framework called #MAA (Metrics > Analysis > Action) in conjunction with #CID (Communicate > Iterate > Delegate). To dive deeper into the actual process of practicing and improving your #MAA skills, check out our full Optimization Course.