Regulating Television Drama For Positive Audience Impact


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Published: 11 years ago

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Book Description

Television drama engages the emotion as well as the intellect. This explains its power to change behaviour. An emotional reaction to a story often leads people to think about themselves and their own attitudes and behaviour. The main focus of this study is to investigate if audience perceptions of TV drama messages have actual behavioural consequences and how this can be effectively controlled to protect TV audience from harmful content.

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Aishat A. Onusi

Aishat is a graduate of Mass Communication and Theatre Arts with over 10 years field work and experience in broadcasting, broadcast regulation and print media practice. She has practiced as broadcast journalist, newscaster and TV producer. She currently serves as Monitoring and Enforcement Officer with Nigeria’s broadcasting regulator, NBC. She is married with four kids.

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