We break goals into two different parts. The first half is your mission. This is your WHY, or what you want to do with your brand, product, or business. Do you want to teach people how to cook? Sell a product? Write music people will enjoy listening to?Whatever it is, every brand and company has some mission behind it. Our mission at CoachYu is to give jobs to young adults. We give most of our training to students as part of our mission.In order for the mission to work, you need the second part, metrics. This is where you try to sell a product. When you think of goals, you need to understand what your mission is because this is going to dictate how you create your content further down the line. This is because mission and content tie together.