Content Marketing Decoded: A Complete How to Content Marketing Guide for Your Business or Brand by Grace Beckett - HTML preview

11. Content Marketing Check-list

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Basics

• Do you have a website?
• Do you have an on-site blog
• Are the key social media accounts set-up (Facebook, Twitter, Google+)?

 Content and quality

• Is the content on website and blog 100% unique and original?
• Is your content high-quality and engaging?
• Is the content written in grammatically correct English with few jargons?
• Does your website content have a good call-to-action in the end?
• Is your blog updated regularly (at least twice a week)?
• Are you sharing interesting content externally such as in the form of guest posts or   similar?

 Social media and bookmarks

• Are you posting share-worthy content on social media platforms?
• Are you updating your social media accounts regularly (at least once a day)?
• Are you cross-promoting the content created across channels?
• Are you occasionally using images, videos or infographics in the posts?
• Are you linking the posts to other reliable and high-value sources?
• Are you sharing your content through social bookmarks on popular sites?

 Content Marketing Planning

• Do you have your industry specific content marketing strategy?
• Do you have a monthly content production and distribution plan?
• Are you tracking your efforts?
• Are you using analytics data to optimize your content strategy?
• Are you promoting the content on your blog?
• Are you sharing updates and news about your company on various channels regularly?
• Do you make the maximum use of the content created by sharing it in multiple forms  including text, videos, infographics, memes?
• Are you building an industry network to share content through their web properties and  publications?

 Search engine optimization

• Are your website page titles are of appropriate length (70 characters or less) and descriptive?
• Are your web pages and posts internally linked?
• All links on your website work and don’t give a 404 error?
• Have your researched your keyword list carefully?
• Is your content optimized for keywords?
• Does your content have meta-tags and meta-descriptions?
• Do all images have alt tags?
• Have you promoted your site externally and have back-links from high-quality sites?

 Analytics

• Do you regularly analyze data from Google analytics or similar tools?
• Are you regularly updating your keyword list based on analytics data?
• Are you analyzing traffic sources and working towards optimizing for it?
• Are you making changes to your website’s elements based on user click data?