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Content Marketing is fast becoming the preferred way of reaching out to customers and building a brand. Both traditional and digital marketers swear by its effectiveness and are employing innovative ways to create ‘real’ engagement with the brand and the company’s products and services. According to a recent survey in the US: - An average company devotes $152,850 to custom content creation. - 9 out of 10 organizations already market with content marketing. - 60% of companies plan to increase their spending on content marketing. - 62% of B2B marketers use outsourcing for content marketing. - 77% of large firms outsource some of their content development.