Content Marketing is fast becoming the preferred way of reaching out to customers and building a brand. Both traditional and digital marketers swear by its effectiveness and are employing innovative ways to create ‘real’ engagement with the brand and the company’s products and services.
According to a recent survey in the US:
- An average company devotes $152,850 to custom content creation.
- 9 out of 10 organizations already market with content marketing.
- 60% of companies...
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