Ross Franklin Profile

I’m a best-selling author and thought leader, named one of the top five wellness entrepreneurs in the U.S. by Thrive Global and recognized in the Forbes Next 1000. I wrote The Founder Success Formula and contribute to Forbes and Entrepreneur.

With over two decades of experience, I’ve built and scaled high-end wellness and fitness brands. I’m the founder and CEO of Pure Green—one of the fastest-growing cold-pressed juice companies and juice bar franchises in the country. My focus has always been blending business innovation with a mission for global wellness.

Before starting Pure Green, I worked as a strategic consultant, stepping into C-suite roles to turn around underperforming companies and drive growth. Today, I speak at conferences, host a podcast, and share what I’ve learned about franchising, entrepreneurship, leadership, and performance strategy. My goal is to help other entrepreneurs and franchisees build scalable, purpose-driven businesses.

I'm an author and entrepreneur who’s spent 20+ years building businesses in the wellness space. I’m into anything that helps people grow—whether that’s scaling a franchise, leading a team, or just learning how to do hard things better. I write about business, leadership, and turning ideas into real-world impact. Also big on clean nutrition and performance habits that actually work.