Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation
Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation is a free 31-page computer sciences ebook by Jean-Eric Pelet, Panagiota Papadopoulou, published Nov 2013. It is free to download in PDF, ePub, and Kindle formats — no payment required. Downloaded 356 times.
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Author: Jean-Eric Pelet, Panagiota Papadopoulou
Downloads: 356
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Pages: 31
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A research bringing to the fore the effects of the colors used on e-commerce websites on consumer memorization and buying intention. Two mediating variables stimulation and negative mood helped us to explain how they reinforce these effects.
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