A research bringing to the fore the effects of the colors used on e-commerce websites on consumer memorization and buying intention. Two mediating variables stimulation and negative mood helped us to explain how they reinforce these effects.
This book is downloadable in PDF, ePub, Kindle and TXT format.
<div id="page-error">You currently don't have Adobe Reader installed. In order to view this file, please <a href="https://get.adobe.com/reader/" target="_blank">download Adobe Reader</a>.<br><br>Alternatively, you can try to <a href="https://www.free-ebooks.net/computer-sciences-textbooks/Consumer-Responses-to-Colors-of-E-Commerce-Websites-an-Empirical-Investigation/pdf?dl&preview" target="_blank">open the preview in a new tab or window</a>.</div>
