15 Questions About Native Advertising
15 Questions About Native Advertising is a free 40-page advertising ebook by Massimo Moruzzi, published Feb 2019. It is free to download in PDF, ePub, and Kindle formats — no payment required. Rated 4.0/5 by 1 reader. Downloaded 975 times.
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Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?
Reader Reviews
Massimo Moruzzi
I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao.com); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book: What Happened To Advertising? What Would Gossage Do?
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