Massimo Moruzzi Profile

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I just signed up. Hello and happy reading! :)

Male

Milano

https://twitter.com/dotcoma

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao.com); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book: What Happened To Advertising? What Would Gossage Do?

Reading, writing, fitness, pilates, skiing.

Books I've written

  • What Happened To Advertising? What Would Gossage Do?
    What Happened To Advertising? What Would Gossage Do? Advertising by Massimo Moruzzi
    What Happened To Advertising? What Would Gossage Do?
    What Happened To Advertising? What Would Gossage Do?

    Reads:
    121

    Pages:
    91

    Published:
    Mar 2020

    The Inconvenient Truth about Online Advertising and Social MediaAre brands really created by “branding campaigns”? Is there a single banner ad that was so bri...

    Formats: PDF, Epub, Kindle, TXT

  • The Internet Ideology - From A as in Advertising to Z as in Zipcar
    The Internet Ideology - From A as in Advertising to Z as in Zipcar Business by Massimo Moruzzi
    The Internet Ideology - From A as in Advertising to Z as in Zipcar
    The Internet Ideology - From A as in Advertising to Z as in Zipcar

    Reads:
    289

    Pages:
    76

    Published:
    Jan 2020

    Regardless of the question, the Internet is the answer.We are told that the Internet and the market are the solution to every kind of problem. But is it true?...

    Formats: PDF, Epub, Kindle, TXT

  • 15 Questions About Native Advertising
    15 Questions About Native Advertising Advertising by Massimo Moruzzi
    15 Questions About Native Advertising
    15 Questions About Native Advertising

    Reads:
    472

    Pages:
    40

    Published:
    Feb 2019

    Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advert...

    Formats: PDF, Epub, Kindle, TXT

  • 15 Questions About Social Media
    15 Questions About Social Media Advertising by Massimo Moruzzi
    15 Questions About Social Media
    15 Questions About Social Media

    Reads:
    562

    Pages:
    42

    Published:
    Feb 2019

    Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the...

    Formats: PDF, Epub, Kindle, TXT