Absolutely not, if you ask me.

Some think that we need to level the playing field, so that traditional newspapers will be able to join the race to the bottom with web upstarts.

They say that consumers enjoy native ads more than regular ads.

They also claim that if native advertising will be allowed to go on, consumers will understand that they are being fooled and change their expectations of online news media - which seems to be in contrast with their first argument. [17]

Why not take the opposite route and force everybody to follow stricter rules? Shouldn't we protect both consumers and the public's trust in the media?