Native advertising has negative consequences for readers, both as consumers and as citizens.

As consumers, native advertising makes it harder for us to accurately assess product claims. As a consequence, we risk being misinformed about products and the promises they make.

As citizens, native advertising undermines the credibility of the press, to the point that we lose faith in the media as a vehicle for democratic discourse.

A further problem is that native advertising allows companies to set the agenda. Just like companies lobby legislators, they can now write articles and directly influence public opinion.

Forbes magazine proudly claim they already published nine-thousand sponsored posts. Goodbye to the news. [16]