One resource that I own and strongly Marshall"s industry bible, The Definitive Guide to Google Adwords. It"s recognized around the Internet marketing space as the very best Adwords training available anywhere.
recommend without reservation is Perry
It will give you an in-depth understanding of Google Adwords, more than sufficient for you to feel confident when you place your first ads. Better yet, if you intend to use PPC advertising you"ll almost certainly save far more than the cost of this guide by putting into practice the great advice you"ll find inside.
Beginner or experienced expert, this is the one reference you should keep close at hand if you are placing Adwords ads.A second high quality source for PPC training and tactics is Mike Dillard "s PPC Domination. Mike is perhaps the most successful network marketer/online marketer in history, and his course is filled with excellent advice for network marketers taking their businesses inline.
(Be sure to checkout my video interview with Mike Dillard at SurefireTactics.)Ezine Advertising
Ezine advertising in online newsletters is an interesting proposition because you have the possibility of presenting your ads to extremely targeted groups of ezine readers, often with little or no competition from other advertisers within an issue.
You can pay a little or a lot, depending upon the size of the list the ezine is sent to, the quality of the publication, the placement of your ad within the issue and other factors.This is one area where it pays to shop around to make sure you"re reaching the audience you want to reach, at a price that makes sense for your objectives.