Manage Your Advertising Campaigns With Tracking
Nearly all ad networks allow you to track your ad performance. This can be something as simple as how many clicks your ad receives to how many sales or other actions occur as a result.
I recommend that you take the time to learn the tracking methodology used by each ad network and be sure to check up on how well your ad is performing on a regular basis.Each ad network handles things a little differently but it shouldn "t take you long to understand the basics of each. The most important take away for you here is that you need to be tracking results and constantly testing ways to improve.
The more you test and improve, the better your results and the lower your costs.Media Placement – Industry Terms
Here are a few industry terms you"ll need to understand once you begin online advertising.
CTR (Click Through Rate) - The percentage of visitors who see your ad that actually click on the link.
CPM (Cost Per Thousand) - The cost of displaying your ad a thousand times. CPC (Cost Per Click) - The amount you pay for every click received.