You learned in “Section 3: The Keys to Facebook Marketing“, the importance of having a group and a fan page... in fact you might have multiple of each. Remember the More exposure the better. Facebook has 500 MILLION Users world-wide. It is highly competitive with Google for the #1 trafficked site on the entire internet.
In this chapter you're going to learn how to effectively utilize the group and the fan page to get massive exposure and generate a ton of traffic and leads for free.So Let's get into the group first. There are really 2 main reasons why I like having a group beyond being able to invite members there and basically having a ton of information in one place. #1: You can mass e-mail your entire group up to having 5000 members in your group... the only downfall is once you reach over 5000 members, you can no longer send e-mails
#2: You can create group events and invite not only your entire group member base to the event, but all of your facebook friends as well to the event.
I'm going to start off by saying this is a feature that can be abused and mis-used very easily. I'm also going to mention that it can be utilized properly just as easily. Begin with the right habit, and you'll have a group on Facebook of Loyal readers and followers that desperately want to know more of whatever it is you're teaching them. A good rule of thumb for messaging your group members is give them atleast 75% valuable content, and the other 25% capture pages or sales pitches... mostly capture pages.
Some good information to share with your group via e-mails:
• great blog posts you've written
• Great blog posts you find around the internet (this shows you're all about sharing valuable
information no matter whose it is)
• Articles, videos, or any helpful information you find anywhere on the internet
• Give away free gifts to your group members (marketing tools, e-books, training courses, training
videos...etc...)
• Webinar Invitations- your team should be hosting weekly marketing training webinars, and that is
a great way to share valuable information and generate your list of leads at the same time. I
personally invite my group to a Monday training and a Wednesday training each week.
(if your team doesn't host weekly marketing training webinars, then you should really be looking
into the fully customizable attraction marketing system I talked about in the beginning of this ebook, because they host weekly webinars that you'd be able to invite your group and list to
weekly)
• ONLY A FEW TIMES A MONTH SHOULD YOU SEND OUT E-MAILS PROMOTING CERTAIN
AFFILIATE PRODUCTS OR SERVICES
One thing to clear up as well... It is a Good thing to e-mail your group daily... maybe 2 times daily depending on the information you have to share with them. I don't get too many upset people when I email out quality information more than once per day. The people that do get upset, are the people that aren't truly interested in getting marketing training advice anyways.
Events are a great way to get extra exposure to not only the people in your group, but also to get exposure to all of your Facebook friends as well. That being said... DON'T ABUSE THIS FEATURE. I create Events 2 times per week for both of the marketing training webinars that I invite people to on a regular basis. I've also created events for other reasons which I'll cover in here. This is a great way to get exposure and generate leads.
Where an e-mail is more diverse in practical uses for our industry, an event can only be used for a few things, but you can get creative. For Example, when I first launched my 8-day training course, I created an event and invited my entire group and friend base to the event... it was basically an e-mail about the boot-camp I had put together with a link to my capture page for the boot-camp itself. I generated quite a few leads off of this.
I wouldn't over-use events for that exact purpose though, because people will get annoyed, and it will become ineffective. I would more-so stick to inviting people to training classes at specific dates and times, because that is more the nature of an event. When inviting people to these marketing training webinars, you can literally copy the e-mail that you've written and paste it into the Info Section of the Event.
• To stand out from the crowd make sure you choose an image for your event that will catch people's attention... for example if you're training is about Millionaire Secrets... a picture of a pile of Money would do.
• The title of your event should also be catchy, and that will go under the “what are you planning” area. This is all people will see when they first view their events is the picture and the title, so you have to draw their attention.
• Under the “more info” section is where you will paste the e-mail copy for the webinar invitation if that's what your event is. I always make sure to replace the webinar registration link with a capture page link for the webinars, as I like to generate leads for the webinars.
• “Select Guests” will allow you to choose friends that aren't in your group to invite to the event.
Now that I've shown you two of my favorite features of having a Facebook Group, I want to clarify that you should be using these features daily and weekly to provide value to your group so that they grow to trust you and like you. When you provide enough value to them, they'll subscribe to your list and that's where the money is going to be made. Again, you can use these to sell products once in a while, but don't focus on selling products through your group. Save that for your list. You also don't want to focus too much on selling products to your list either.
This is where the road can go either way. You can use your fan page for a multitude of different reasons, mainly due to the overall functionality of these pages. You can use it solely to brand your name, and make it a “YOU.INC” fan page, or you can do like I did with my fan page and make it a Facebook Tribe page like I showed earlier in this book.
Either way you travel you're going to want to use some of the “FBML” pages to customize your page. I show a little bit of customization in some of the videos earlier in this book, however I'm not a technical wizard. You can actually have fully custom FBML code pages designed for you by Fan Page Engine. The functionality of this is that you can actually have pages right on Facebook that look and act like capture pages. You'll be able to generate more leads, because the visitors won't have to click through to your capture page, they'll already be on your capture page.
You can add Youtube videos to these pages as well, which really helps in a lot of areas. If you're using it for a capture page, you'll obviously get higher conversions. If you're using it as a tribe page, and need how-to videos to explain things to your visitors, this is awesome as well. The possibilities are endless when you can add video this easily.
Actually the possibilities are endless when You can Customize the pages as if you were creating HTML pages.Now that you know you can pretty much customize these pages any way you see fit, let's get into some of the reasons you would want to use a “like page”. First off, you know that you can only have up to 5000 friends on your profile, and a “like page” works as a great extension of a profile page with tons of added features. You can make updates that all your fans can see. You can add different tabs to your page unlike groups. The only downside to a fan page is that when you send out an e-mail to your fan base, it doesn't appear in their mail box... it goes to the tab below that called “updates”, which are less likely to be seen by everyone as often. I'm sure as fan pages become more widely used, people will begin to check their updates more often. So it's not really a huge downfall at all. Watch this Brief video to learn exactly how you can e-mail your Entire Fan Base.
My other favorite feature of a fan page is that you can set up your Networked Blogs account to auto-publish your blog posts to the page wall. I love automation as long as it's getting the same results done and saving me time. I covered this in the 3 days of setting up your very own Facebook Tribe page, however to make sure you see this, I've put together a separate video just for you. Watch this video to learn how to use Networked Blogs to Publish your Blog to Your Fan Page Automatically.
One of the other features I want to discuss with you is creating an event to get exposure for different things you want to promote. You can use it to promote offline events in specific areas... but you can also use it to promote events online such as webinars or Product launches. I use events on a regular basis to promote marketing training webinars.
The events on your fan page are going to differ slightly from those of your Facebook group. This is why I'd recommend using both to get the exposure you want. The only thing I'll say to that is that you don't want to invite your entire list of Facebook friends from your profile to both events if they're about the same thing.
So, with an event for a group you can invite all your group members individually, and this is something that you can not do with a fan page event. However, you can get some very different and unique exposure through your Fan page event. These events have the ability to publish to your fan page wall, and likewise would publish to the Central Facebook “News Feed”.
Click Here to Learn how to setup your very own Facebook Fan Page EventsSo there you have it. You now know not only how to setup both a Group and a Fan Page(Like Page), but you know all of my insider secrets for how I'm able to generate up to 27 leads a day using these 2 key components in my marketing routine.
Just remember that consistent action is required in all you do to build and maintain your presence on Facebook. The biggest thing you can do to grow your presence is to continuously provide value to your group and fan page ALL THE TIME!!!
Now that we've come to the end of the road here with all of these Facebook Marketing Secrets... I want to leave you with some of the Key principles to remember.1. Start slow and work up to massive exposure... Don't get Shut-Down by Facebook
2. Don't be the Spammer... People don't want to hear about your business opportunity before they know who the heck you are.
3. When you first start out on social media, people won't know who you are. You'll have to build up some recognition before you can make a lot of money.
4. Give your Prospects EXACTLY what they WANT and NEED... FOR FREE
5. Your Prospects WANT and NEED Traffic Generation and Lead Generation Tips
6. Show people what a valuable asset you will be to the success of whatever business they're involved in
7. BASICALLY... If you Don't already have your own Attraction Marketing System, Get it NOW!!!
8. And... If you Don't Already Own Mike Dillard's Magnetic Sponsoring... Get it 5 Days AGO!!!
(if you don't know... this book is the key to understanding attraction marketing, without it... I wouldn't be getting 27 Leads a day)