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Introduction

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THE 24 HOUR SEO WORKOUT

B

If you have a website your basic aim blueprint for achieving your SEO goals efore I start, I would just like should be to have maximum number of in a very systematic manner. After to say that the term SEO is the most visitors visiting your site everyday and reading this document you will not have misunderstood term in the internet buying whatever you are offering.

to look anywhere else to achieve a world. Different people either make Currently there are around 64 billion constant page one position on any assumptions on partial knowledge or on websites and increasing. The chances of search engine.

the basis of unfounded information that you offering a unique service are they gather from people discussion practically not possible. This makes you What Is SEO

without

leaving

many

clues

for

part of a competition in which you have When someone types a phrase or a someone new in this field.

to compete with those who are offering similar information or service.

word that best describes what he or she The fact is that everyone is selling on is searching through a search engine, the internet. It may be products, But wait! How do you compete with the result appears in form of links to information or service. The aim of most those you do not see to get visitors you websites or WebPages. This result is websites is to make money. If you feel do not see and you don’t even know based upon what goes behind the scene that this is not what you want from how they will find your website! This is in the system of that search engine your website then you are reading the where SEO comes in.

which

is

developed

on

certain

wrong document. And if that is really algorithms that define the search Team Quantum SEO Labs have put not what you want, then you shouldn’t criteria for it.

together something very exclusive for have a website in the first place.

you, which you can consider as a http://www.quantumseolabs.com Page 8

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THE 24 HOUR SEO WORKOUT

There are many definitions that you will How Search Engines Work pages are indexed in a database for use find on the internet which try to help in providing quick search results. A P

people understand the real meaning of redominantly, all search engine search query can be a single word or a this acronym. According to Wikipedia, operate in a similar fashion. Each search phrase depending on the requirements

“Search engine optimization (SEO) is the engine has robots that keep visiting the of the person using the search engine.

process of improving the visibility of web pages and keep indexing what they The function of this index is to quickly a website or

a web

page in search

find there. The process takes place in enable a searcher to find the relevant engines via the "natural" or un-paid the following order:

information.

("organic" or "algorithmic") search results”.

• Web crawling

Differences between Major

• Indexing

Search Engines

In simplest terms, SEO is something you

• Searching

do to get good ranking in search All search engines basically perform engines organic results. This means that This is done by automated web the same task of providing relevant you do not pay the search engines for browsing script known as web crawlers links to information being searched by getting your site in the top results.

or popularly known as spiders. They the users. The only difference is how retrieve information from the html they index the information. Such But before we talk about what is done coding of a web page and they keep as Google, store all or part of the source to achieve a top ranking on the search visiting the links present on that site as well as information about the web engine results, we have to see how the and also find one way links leading to pages which is present as the page search engines function to get their this web page or website and continue source. On the other hand, some search results.

indexing this data. Data about web http://www.quantumseolabs.com Page 9

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THE 24 HOUR SEO WORKOUT

engines store every word they find on a relevance of terms by conducting Market share of different search web page.

proximity searches.

engines (2011)

Google

82.80%

The main feature that creates a Presently Google has the largest share Yahoo!

6.42%

difference in search engines is its of the search engine market just Baidu

4.89%

indexing methods and search criteria.

because of its popularity and the set of Bing

3.91%

Some search engines index all the algorithms that they keep updating to Ask

0.52%

words and make that the basis of their make the user experience more AOL

0.36%

search results, while others establish relevant.

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THE 24 HOUR SEO WORKOUT

Keyword Research

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THE 24 HOUR SEO WORKOUT

F

promote websites by increasing their keyword tools like Google AdWord to or any website owner, the most visibility in search engine result pages determine the search trend. What you important factor for being found on the through the use of, paid placement, have to understand is that you can’t internet is the keyword. Everyone contextual

advertising,

and

paid

target the most common word or should first see what they are offering inclusion. But the fact is that a meager phrase to get traffic to your site mainly to their visitors and on basis of that 2% SEM links ever get traffic. This because there is going to be a huge they will be able to establish what makes the organic results the main competition for you. There are probably people would be typically typing to get beneficiary for any keyword.

leading companies who have already their results in a search engine.

been around for a long time and This is what makes keyword selection achieved a firm standing there. The Typically, around 92% people reach a the most important step in improving right keywords for you to target will website through a search engine while the visibility of a website.

probably be a phrase or phrases, which the remaining 8% find their way have a few thousand searches in the through referrals, link sharing and Choosing the Right Keywords last thirty days or so. Such phrases can advert. This is what makes search Depending on your niche, you will be found through keyword analysis engines the most potent way to get services and you can easily establish traffic. There are ways to getting on top have to establish which search terms your site around them.

of the search results quickly, which people are using to get to sites offering includes Search Engine Marketing or similar services or products as you are.

popularly known as SEM. This is a form There are many ways to do that. You of Internet marketing that seeks to can get help from a professional or use http://www.quantumseolabs.com Page 12

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THE 24 HOUR SEO WORKOUT

Tips

that in your page header and in the web page will clutter it and may lead to I

robot.txt as well as in the text of that rejection of one or more keywords or nstead of using all your selected page. This will make each page well rejection of the entire website.

keywords on every page; try using a recognized by the search engines.

different keyword for each page. Have Having more than one keyword for a The best density to have for a keyword Tips

Keyword Density

is 3% to 4%. What most people do It is always good to use a keyword T

wrong when adding content to their he biggest mistake that anyone can websites is that they exceed the density checker for confirming the make is over stuffing the keywords on specified density of keywords which keyword density. You can find many the site. Google being the leader search results in rejection of their website. In such tools online which can help you engine rejects sites which have a higher most cases of rejection, the reason is establish the exact keyword density of keyword density in the site’s text and simply repetitive usage of terms and your web page. Besides that, you can considers it as spam. This is something words.

Sometimes

this

happens

use Microsoft word to determine how that should be kept in mind when unknowingly. People tend to use certain often you have repeated a particular adding content to your web pages.

terms, phrases and words other than word. Sometimes when you are writing Keyword density simply means that you the keywords and key phrases which web content you forget to keep an eye put in your keyword for a specified the search engine robots pick up as the for usage of certain words while number of times so that they get picked web page’s keyword. This is also focusing on a particular term. This up by the search engine spiders.

harmful for your website as the increases the density of a particular required keyword or phrase is omitted word. For example, if you are trying to by the spider.

target a key phrase “Credit Card Debt http://www.quantumseolabs.com Page 13

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THE 24 HOUR SEO WORKOUT

Settlement” you do not realize that you You should use the keyword in the title and index them if found relevant to the might have excessively used the word tag at least once and for each page you text. Besides this, you should try to Credit Card or Debt Settlement in other can have maximum two variations. You have the keyword at least three times context. This overall increases the should place the keyword as close in the content of your web page if your density of these words and without to the beginning of the title tag as content is of average length. You can your knowing you get rejected for possible. This counts more that if you add it for a few more times if there's a spamming.

have many keywords at the bottom of lot of text on your web pages, but keep the page. The reason is that the URL

the density in mind. You may find

(and especially the domain name), file additional value in adding the keyword names and directory names, the page more than 3 times, but the best Keywords in Special Places title, the headings for the separate practice and common experience shows To achieve your goal of getting sections are more important than that

adding

a

term

or

phrase

ordinary text on the page and repetitively tends to have little to no indexed quickly and reaching the top of therefore,

if

you

have

the

positive impact on rankings.

the search engines result page (SERP) same keyword

density

as

your

there are a few things that you will have You should at least have your keyword competitors but you have keywords in to do with regards to your keywords.

once in bold. You should use the HTML

the URL, this will boost your ranking You will have to find a special place to

<strong> or <b> tags to do that, as incredibly.

locate them so that they are easily search

engines

consider

them

identified and quickly grabbed by the If you place your keyword once in the equivalent and easily recognize them.

search engine crawlers.

H1 header tag of the page it will be great as the spiders recognize <h1> tags http://www.quantumseolabs.com Page 14

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THE 24 HOUR SEO WORKOUT

Besides text, the search engine spiders automatically as a snippet or a help determine what the content of also index images, so it would be summary in blog search. This improves your page really is. This is why having beneficial for you to have an image with the chances of your text becoming your keyword in your URLs and file your keyword or phrase on the page.

more relevant to the human readers names is very important. Many web This will not just help with web search, who are your ultimate goal to attract to designers commit this mistake when but also improve your image search, your site.

adding page names which are generic which is known to bring valuable traffic and have no real link with the page Tips

to your site.

content. This practically wards off the Try to avoid putting your keyword as spider from looking for content related When you have your page’s Meta to your keyword. The best practice description written add your keyword link anchor text on the page itself those would be to tell your web designer to twice in the Meta description tag. The points to other pages on your site or to give keyword based names to your web fact is that the Meta description tag has different domains or you will be driving pages.

nothing to do with the search engines the spiders in another direction for for rankings, but rather appears as a relevance.

Another factor that affects the search snippet or summary of the content on results with regards to your URL is that page to attract click by searchers Keywords in URLs and File having too many dashes in your URL.

from the result page. Besides the Meta Names

One or two dashes separating the tags you should also try to include your B

words are not a big issue, but having ecause the words found in your URL

keyword twice in the first five hundred three, four or five can badly affect your characters of your text in case of a blog are a contributing factor used by search search results.

or

an

article

which

appears

engine spiders and their algorithms to http://www.quantumseolabs.com Page 15

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THE 24 HOUR SEO WORKOUT

Tips

Keywords in Page Titles

• These are stored in browser history A

lists which give a clue to the user nother big way to get on top of If you look at the top of your browser about the page for future reference advance search results is to have a window, above the address bar and the

• RSS

generators

and

content

downloadable document or a file on menus, you will see your page title.

management systems use page your page with your keyword in its file Your page title is your best asset with titles to create headlines, which name. This gets special hits whenever obtaining

search

engine

rankings.

makes having a relevant page title someone in search of downloads uses Search engines rank pages with relevant all the more indispensable.

your

keywords.

Your

file

will

titles higher than web pages without automatically appear in the SERP. This is Tips

relevant titles. The basic concept is that a great idea, because the term you are helping the search engine

To avoid having your page titles

“DOWNLOAD” is among the top understand your web page through the searched words on the internet and if cut off by the search engine, make page title.

you are able to add the word “FREE”, your title not longer than 64

which is also one of the most frequently Important Factors Linked With characters

used terms as it’s per month searches is Page Titles

• Try and give a clear description of in billions. With your specified keyword your web page in the shortest and

Remember, your page title is used and “download Free” will get you better simplest way without making it visibility.

as the heading for your site listing in hard to guess what your web page search engines.

is about.

• These are the default label for

• Always make different titles for browser bookmarks.

different pages so that the visitors http://www.quantumseolabs.com Page 16

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THE 24 HOUR SEO WORKOUT

can distinguish between them and you need to embark on a ride to the top the PageRank has not much to do with may conveniently bookmark each if of the SERP.

the search results.

needed without having to rename The heading on a web page are <h1> to it.

<h6> which all search engines recognize

• Search

engines

gauge

word

and quickly assess them for relevance Metatags

proximity, so always place the with the site content. If the headings keywords that matter at the These are the HTML tags in the are over stuffed with the keywords, the beginning

and

close

together.

site will be rejected. On the other hand, website source page which basically Keywords phrases that are split up if the site has related terms or content tells a search engine what they have to and too far apart won’t be then the site will rank higher.

do or not to do on that site. The fact is considered as related.

that Google doesn’t index these but A Misconception

Keywords in Headings

other search engines like Yahoo does for page ranking. The other fact is that T

There is general misconception that his is yet another place that should over 85% websites do not have correct higher

PageRank

means

better

metatags and that hardly affects their not be ignored at any cost when placing placement of the site in SERP. This is ranking. There are a few tags that can your keywords on a web page. All totally incorrect. When it comes to be used give the bots a clear picture if search engines gives important to search results, the only base is the the site is no-follow or do-follow, the heading tags and crawl them first keyword and not the ranking of the keywords for the page and the before the content and if you have website. You will many a times find description.

good keywords in your heading, it’s all unranked or lower PangeRanking sites higher on SERP which clearly shows that http://www.quantumseolabs.com Page 17

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THE 24 HOUR SEO WORKOUT

You should keep the number of keywords. This makes each page unique make all the outbound links no-follow; keywords under 3 for a page and ideally and easily indexed and cached by so that if you have several links you do each page should have different search engines. The best practice is to not get marked as a link farm.

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Off Site SEO

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THE 24 HOUR SEO WORKOUT

particular web page link placed on search results or in page ranking you Link Building

other websites so that anyone can find will get great results, because that site T

it who visits that site. This way your link would be pointing to your site. This he term link building means exactly becomes visible without being an could bring in the much needed traffic what it states. This process involves advertisement. But your link prompts which will become your clients.

building links with other websites. This visitors of it being of value to them. At is good for improving ranking and also Importance of Diversity in Links the same time the search engines also good for SEO. There are several What everyone should understand is acknowledge the presence of your link different ways through which links can that all search engines are trying to and index it which increases your page be built. Each has its own advantages achieve is to establish organic ranking.

ranking. In order to put all the required and significance. What is common in all Even the smell of a deliberate and elbow grease you have to fully methods is that it takes a lot of time planned effort to rank higher makes the understand the importance of links so and effort to do it right. If you try to search engine side step. This is why that you don’t slack when it comes to rush things you might probably miss out when anyone tries to place a large link building.

the most important factors and end up number of links at one particular site at the wrong end of the search results.

Importance of Links

results in low ranking. If the links come As I have already mentioned, links place from different sites they are considered When we talk about link building we on other sites that take the visitors to of greater value. So having fewer links first have to see what this is all about.

your site are also indexed by the search from different sites is better than Basically, link building revolves around engines. If you have placed your link on having large quantity from one site.

the concept of having your website or a a site which is either higher up on http://www.quantumseolabs.com Page 20

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THE 24 HOUR SEO WORKOUT

Besides diversity in sites, the other posting your sports website links on a not post large quantity of similar links in diversity that is advocated is in the type formal dress website both sites will be a short period.

of sites. Some people concentrate on marked for nepotism. Besides if you Make a concise plan and include every link building of just one kind which is have two way links then your site will type of link in the plan and alternate not very effective. You should consider end up having useless links which will types of links that you create so that placing your links on different types of again be bad for you. The best is to the search engine keeps coming across sites. You should place your links on have links coming from and going to your link in different forms and at articles directories, on blog posts as sites relevant to your niche. It is better different locations.

guest blogger, place your link via not to have

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