Unlocking Tone of Voice: A Beginner's Handbook by The SEO Works - HTML preview

Section 2: Structure and

flow

Having a good structure and flow to content is crucial for effectively conveying the intended tone of voice. The structure and flow of content determine how easily the reader can follow the message being conveyed, and whether or not they can connect with the intended tone.

If the structure is disorganised, the reader may find it difficult to follow the intended tone of voice, and the message may become lost.

By ensuring that the content is well-organised and easy to follow, you’ll emphasises your intended tone.

Here are the tips we’ll cover in this section:

 Transition words

 Sentence lengths

 Eliminating words & phrases

 Ordering topics