It’s Monday morning. You have a coffee on your desk in your favourite mug. You’re feeling refreshed and ready for a great new week but then the whole lot comes crashing down with just one sentence from your CEO: “For the next month we’re going to be focusing exclusively on our web app’s retention rate.”
Your pulse quickens and if you weren’t a grown up you know you’d almost certainly burst into tears! But then, just when you think it can’t get any worse, he offers you the unique responsibility of optimizing it. Disaster! Quick, where’s the nearest exit?!?
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