Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway your customers' purchase decisions.In this ebook, you will learn about:What is Influencer Marketing? How Influencer Marketing Can Benefit Your BusinessTrends in Influencer MarketingWhy Isn’t Everyone Using Influencer Marketing? Tools to Find Great Influencers How to Pitch Influencers There's been a rapid shift from traditional to digital marketing, which has its share of challenges and opportunities. Brands are now targeting the younger generation in an attempt to reach new customers online.