Guide to a Successful Product Launch

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Downloads: 1060

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Pages: 27

Published: 6 years ago

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Book Description

Ever heard of the Apple Newton? What about Microsoft WebTV? It’s likely that you haven’t. Even if you’re familiar with these names, it’s probably because you read an article somewhere about failed products. Don't fall prey to these outcomes by learning how to build a winning strategy for your next product launch.

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