3. Add “Safe” Language to Boost Trust
The biggest concern when subscribing to a product or service is will I be charged? and will they share my data?
By adding safe language, you can boost your trust.
For example, if you have a free newsletter, then make sure to communicate that it’s free because it adds confidence.
Consider using phrases such as “You can be 100% confident that your information will not be shared.”
These safe languages often boost your signups due to increased confidence.
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