The Ultimate Guide to Dominating Google Business Profile by Dennis Yu - HTML preview

Introduction

Going where your prospects are is the best way to generate new customers, just as it is for any business — whether it's a restaurant, a lawyer’s office, or a dentist’s office.

Why Google?

That’s where most local businesses get their clients. There’s also word of mouth, but Google beats that because you can get the information instantly.

You also get to see reviews, directions, photos, and more in a matter of seconds. People love that.

From a business perspective, Google provides free tools like Google Search Console, Google Merchant Center, Google Ads, and more.

The basics come down to this: Google Business Profile drives 90% of your business — no matter what you sell. So I don't care if you're a dentist, you're a doctor, you’re a real estate agent, or if you're a lawyer, it really doesn't matter because the business that's going to come to you comes from Google.

86% of searches happen on Google, and Google Business Profile serves two main purposes:

1. To keep the searcher on Google and

2. It also aims to provide enough business information for you to make a

decision in under five seconds.

Google Business Profile is structured to provide answers as quickly as possible. When Google first started, its purpose was to provide, organize, and display as much information as possible.

The secondary piece of Google Business Profile that really touches on the consumers is going to be Maps. Everybody uses maps. If you have a storefront or service-based business, people will go to Google, find your business, and complete a transaction.

They're going to look at your reputation and make a decision. That decision will be binary: ‘I’ll contact you’ or ‘I won’t.’ So you've got five seconds to get that attention.

This guide will show you the WHAT and the HOW of doing it.