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Content Marketing Decoded: A Complete How to Content Marketing Guide for Your Business or Brand by Grace Beckett - HTML preview

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1. About Godot Media

Content Marketing is fast becoming the preferred way of reaching out to customers and building a brand. Both traditional and digital marketers swear by its effectiveness and are employing innovative ways to create ‘real’ engagement with the brand and the company’s products and services. According to a recent survey in the US:

  • An average company devotes $152,850 to custom content creation.
  • 9 out of 10 organizations already market with content marketing
  •  60% of companies plan to increase their spending on content marketing
  • 62% of B2B marketers use outsourcing for content marketing
  • 77% of large firms outsource some of their content development.

In the words of Marc Andreessen, co-founder of Netscape, and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz, “As consumer behavior broadly moves from old media to the web, the opportunity for high-end online content is gigantic...”.

Godot Media offers content marketing solutions to clients across industries and in over 20 countries. We work with companies to enhance their online presence through high-impact and targeted content. Our quality content communicates the value of our clients' offerings, and helps them create a strong connect with their customers and build valuable brands.

 Visit our website to find more about how we are changing the way companies engage with customers online.