The Ten Commandments of Earning Money Online by Gary Hicks - HTML preview
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Here's a simple way of putting together an effective short article.
• Focus the subject of the article on 1 or 2 keywords that closely relate to the content of the page you want to link to. Ideally, this should be a phrase that's searched for in the search engines.
• Include the keywords in the title, first paragraph and again as required to read naturally.
• Make a list of about 3 or 4 tips or steps - more if you want a longer article. Use these to construct the middle paragraphs.
• Write the main body of the article by expanding on your tips/steps.
Tell the reader WHAT they need to do to achieve their goal, but don't tell them everything about exactly HOW to do it. Your aim is to gain the reader's attention and interest, and then stimulate their desire to learn exactly HOW to achieve their goal - by clicking on your link!
• Write the first paragraph as an introduction to the article and tell the reader what to expect. You could also use this first paragraph as the summary when placing it in Ezine Articles.
• Write the last paragraph. Use this to sum up what you've written and use it to lead the reader into the resource box. The last paragraph should be considered as a pre-sell for your resource box.
• Total Length: Anything from about 250 to 400 words for article directories.
• In general, keep sentences short and conversationable - as if you were talking to someone as a friend.
• Finally, write a very short and simple keyword focused resource box.
Example: Want to know more? Click Here to discover much more about [*Insert keyword here] *Insert your main article keyword here and link the keyword to a page on you website which focuses on that keyword. You should also include a direct link to your domain name URL as above
You can write articles yourself, from you own research, or re-write them from plr (private label rights) content, or even get others to write them for you for a few dollars each.
A popular stategy is to submit your articles to Article Directories.
Article directories list articles under various subject categories. They provide website, blog and ezine publishers with a source of relevant content that can be used without charge, provided that the articles are kept intact and the links within the articles remain active.
Article Directories also provide free exposure to the authors of the articles that are published. Because the articles can only be published if they remain intact they are a great way to self promote a web site.
There are a lot of article directories, though I'd recommend you only submit to the bigger, more established sites - the 'authority' sites with a high PageRank (PR), such as: EzineAarticles.com, GoArticles.com,
Once you've registered with a directory, familiarise yourself with their rules and regulations by reading any editorial guidelines before you start to submit articles.
Alternatively, you can submit your articles directly to the owners of other sites. Essentially what you need to do is look for good sites covering topics relating to your site, but without conflicting interests.
In other words, sites within the same general subject area as yours, but not the exact same niche.
Finding good sites within your niche should be quite easy.
Also, if you do submit articles to article directories, over time, other websites will publish those articles, and when you notice these articles linking to your pages, contact the owners of those websites, thanking them for using your article and offer to write more unique articles specifically for their sites.
Another way to promote articles is to submit them to high quality blog networks which have been set up specifically to act as a content resource and promotional tool for blog owners, such FirePow or
Article Marketing Automation. For a fee you can submit your articles
and have them published on multiple blogs within the same niche.
The principle of marketing articles can also be extended to other forms of content, such as video, audio, software, etc.
For example, publish a video on YouTube with a link to your site.
Anything that can have a link attached that directs traffic back to your site is well worth trying.
Not to be confused with SPAM, or unsolicited junk e-mail, email marketing refers to the process of driving traffic to your site by sending emails to people who have indicated they want to hear from you.
In practise, this is a list of existing customers who know and trust you, or a list of 'prospects' (potential customers), who have expressed interest in something you have offered them.
Many internet marketers use their 'list' as their main source of income. It does work if done properly and can be extremely profitable!
The importance of building lists is covered later in the report: - see VII Thou Shalt Build A List
Pay Per Click Advertising (PPC)
PPC allows you to place a small 4 line ad in search results pages (for example, Google adwords), and within websites that publish content that's related to the ad (for example, Google AdSense).
The main advantage of PPC ads is that they are only displayed in positions which are relevant to the keywords associated with the ad.
Also, they are very easy to place and if worded properly can generate a stream of visitors flowing towards your site literally within 15
minutes of placing the ad!
Another great thing about PPC is it rewards the smartest advertisers.
The more relevant your ad is to peoples' search queries and the more
'clicks' your ad generates, the LESS you'll pay to be listed in a top position!
Writing a really effective, winning adword isn't difficult if you get to know your market, test and 'fine tune' your adword until it's a top performer.
Search Engine & Directory Submission
Submit details of your site to the major search engines and web directories.
Most search traffic comes from the major search engines and directories, so your initial efforts should be directed towards getting your site into the big, reputable engines & directories.
All directories have their own submission requirements and have to be submitted on an individual basis, though there are a number of internet services and software programs that can help you organise and speed things up substantially, allowing many submissions to be carried out at least 'semi-automatically'.
Viral marketing is a strategy that permits and encourages people to pass on a marketing message to others by providing them with some benefit.
Affiliate programs are in fact one of the best known and popular forms of viral marketing.
Viral promotions may take the form of free graphics, videos, games, reports, eBooks, scripts, etc.
The objective is to produce something that's really interesting, unusual, valuable or remarkable that captures people's imagination to the point where they are prepared to distribute it to others, and then those people distribute it further, and so on, to the point where your 'message' spreads out in various directions and levels, like the replication of a real virus.
Viral marketing can work incredibly well and generate loads of links and traffic.
Joint Ventures & Affiliates
Whatever niche you happen to be targeting, there are bound to be other marketers who have lists of existing customers who are closely interested in that niche.
Make a personal approach to the website owner/publisher/list owner by email, letter, fax or telephone, and explain what you are doing, and offer them a joint venture deal, whereby they offer your products/services to their list in exchange for a percentage of any resulting sales, usually 50%.
To receive a favourable response, though, you should be prepared to provide them with any sales stats you have available for your product, such as conversion rates, visitor value etc. Also, emphasise you would be providing a useful resource to their members/customers by offering relevant products, and that they stand to profit by doing very little work.
There are several affiliate management services available that will automatically organise your JV/Affiliate sales, providing sales data to you and your affiliates and paying your affiliates on your behalf, saving you the time, hassle and potential problems of managing such a system by yourself.
Such individual, one-to-one approaches are the most difficult to pull off - you may have to approach numerous sites before you are successful, but if you do, they can be extremely effective traffic and sales boosters.
A much easier route to affiliate traffic, particularly when you are starting out, is to make use of existing affiliate networks, for example,
ClickBank, which has hundreds of thousands of affiliates who are ready and willing to promote your product on commission basis, especially if it's perceived to be a good seller!
And, of course, you can market other people's products listed on ClickBank, by acting as an affiliate yourself.
In fact, one of the best ways of gaining the attention of possible joint venture partners is to promote their own products as an affiliate yourself, and then contact them with a proposal of your own. If you've made some sales for them you're much more likely to gain their ear!
Advertising your site on other websites, ezines, blogs can be a very effective way of driving traffic to your site, though you do need to make sure your ads are highly targeted.
Look out for any advertising opportunities related to your niche subject. If you can see ads for similar types of products or services to your own, try out a 'test' ad of your own and measure the response.
But don't let sales people talk you into spending too much or lock you into a long term deal.
Start small and make sure you track and test response rates to your ads. Stop them if they're not profitable and continue/expand them if they are profitable, but don't stop monitoring them because response to a successful ad may dry up in time.
If you'd like detailed, step-by-step guidance on EXACTLY how to go about getting as much traffic as you could ever want to your site, blog, newsletter etc, you'll find EVERYTHING you need at the end of this report... I'm not saying that just to tease you - it's just that I don't want you to sit there thinking "OK, all this sounds fine, but how am I actually going to do all this stuff myself?" Don't worry about a thing -
for now, just take in these commandments because they are VERY
And the next commandment is a REALLY important one - arguably the MOST important one of them all...
VI. Thou Shalt Effectively Convert Traffic Into
The second and virtually ONLY other reason why online marketers fail is they do not properly CONVERT their traffic into sales.
This is why so many sites went to the wall back in the late 90's during the so called 'dot com' fiasco.
These companies spent absolute fortunes driving huge numbers of visitors to their sites. They celebrated the millions of 'hits' their sites were getting, but the problem was, very few of their visitors were actually buying anything and these companies were making very little money, so, surprise, surprise, they went bust!
Even now, I think many online marketers are so obsessed with driving traffic to their sites, they fail to realise the vital importance of effectively converting whatever traffic they do get, into sales.
If you think about it, the EFFICIENCY with which you convert your traffic is actually more important than the AMOUNT of traffic you receive.
Think about this:
Imagine you owned a factory with 50 employees and wanted to increase profitability.
A. Train and motivate your staff and invest in modern equipment, OR
B. Just employ another 50 employees?
Get my point?
If you have a website or blog, think of it as a factory and make it as efficient at 'processing' your visitors as possible.
Increasing the conversion rate of your site will have a much more dramatic effect on its profitability than just attracting more visitors.
And guess what? It's not difficult to achieve when you know how!
High conversion may be simple to achieve, but don't underestimate its POWERFUL EFFECT - so keep reading!
Here are some proven ways of increasing your visitor to buyer conversion rate:
1. Make sure the traffic you do get is highly TARGETED.
Create web pages that focus on and are optimised for a specific niche keyword that you've identified from within your target market.
Don't forget, this is the internet, not a general store. It doesn't matter how specific you are. If people are searching for specific products or solutions to very specific problems they want to see pages that have good information on that SPECIFIC THING and nothing else.
2. Make your pages SIMPLE, CLEAR & INTEGRAL
Don't give your visitors too many distractions or choices.
Many website designers/publishers are obsessed with loading their pages with all the latest graphics, buttons, ads, fonts, colours etc., but don't realise all these things may confuse visitors to the point where they don't know what the site is all about, where they should go and what to do next, and will probably just hit the back button and go to another site.
The adage 'Less Is More' really does apply here.
As a general rule of thumb, you shouldn't use more than about 2 or 3
different colours, fonts and text sizes and you should always use traditional colours to highlight text links.
Maintain a consistent design style on all the pages in your site, so they come across as being an integral part of one site, rather than a mish-mash of conflicting designs, colours, typefaces etc.
Keep graphics to an absolute minimum. Surfers are very impatient. If your page takes more than about 10 seconds to load they may well leave before they've arrived!
Make sure the information on your page quickly and clearly conveys what your site is all about and what it can do for your visitor. If you have researched and understood your visitors' needs and offer solutions to their problems, this shouldn't be difficult to word.
Include your contact details and reassure your visitors that your ordering process (or that of the site you're directing them towards) is safe & secure.
3. Refine your Pages and Analyse Traffic
Try different headlines, bullet points, prices, guarantees, bonuses etc, until conversion is 'optimised'.
The headline is by far the most important part of a page, so make sure it contains the keyword you're targeting and is benefit driven.
Sometimes, just changing ONE OR TWO WORDS in a headline can have a big effect on conversion rates. In fact, there was a well known case some years ago when a marketer completely transformed a failing sales letter into a massive success simply by changing ONE
LETTER in the headline!
If I remember rightly, here's what he did:
The failing headline read: Bring Music Into Your Life
The wildly successful headline read: Brings Music Into Your Life
Just by adding one 's' totally transformed the offer into something far more appealing to readers because it made it sound like they would automatically get a benefit without any effort on their part.
I know you are not trying to write a headline for a sales letter, but hopefully you get my point: headlines are an extremely influential part of your content
By changing bullets, prices, guarantees & bonuses you can also increase overall profits significantly, but the only way to find out, is to TEST!
Analyse website traffic logs and traffic stats software, such as
Google Analytics to find out where and how your visitors are entering and moving through your site. For example, it might alert you to a page that's not getting as much traffic as you'd like, or even a faulty link!
VII. Thou Shalt Build a List
One of the biggest mistakes or missed opportunities you can make in internet marketing is to fail to collect the name and email address of visitors to your site.
Collecting visitors' and customers' names and email addresses allows you to build your own list, which in turn, allows you to carry out email marketing, as mentioned earlier.
Email marketing offers multiple benefits to internet marketers. When done properly, it allows you to very effectively and efficiently drive targeted traffic to your site, interact and develop relationships with your audience, build credibility and, of course, to market your own products or affiliate/JV products.
Why do you think all the top internet marketers do email marketing constantly?
Because they know it's a very powerful way of getting a personalised and targeted message to their prospects, VERY EASILY, QUICKLY
You can use all sorts of enticements to encourage visitors to fill an opt-in form and give their email addresses, for example, short reports, mini-courses, newsletters, competitions, surveys, scripts, etc.
Just make sure you're offering something free which your visitors will genuinely value and collect/use their information honestly and ethically.
Most importantly, make absolutely sure you have their permission!
You could get into trouble if you are accused, even wrongly, of spamming, so I would strongly recommend that you always use what's known as a 'double optin-in' procedure which allows you to prove an email was given voluntarily. Most auto-responder services, such as Aweber will allow you to do this very easily.
VIII. Thou Shalt Not Spam
Email marketing to people who WANT TO RECEIVE your message is HIGHLY recommended, but must not be confused with SPAMMING, which is normally defined as the bulk transmission of untargeted and unsolicited impersonal emails containing some kind of sales message and link to a sales page.
You should NEVER send out impersonal emails for marketing purposes - period.
It's a BIG mistake, it won't work, and it could get you into trouble and destroy your reputation and any chance you might otherwise have had to create a great online income.
So if you come across adverts to rent or buy lists of email addresses, or services offering to email your message to big email address lists, you now know what to do!
The ONLY time you should email any kind of sales message containing a link to a sales page is if the recipient has voluntarily supplied their email address TO YOU OR YOUR COMPANY in order to receive some information or feedback of some sort, for example, download instructions and links, a free course, report, sample, graphics, video, newsletter etc.
And even then, you should make any sales messages very low key, highly targeted and benefit driven. Remember that readers don't just want to be 'sold cold'. They want to receive some valuable and free information, preferably in every message you send.
Treat email recipients with respect, give them value, keep in regular contact - but not more frequently that once or twice a week or so -
and they'll be FAR more likely to stay on your list and give you value in return.
IX. Thou Shalt Gain Credibility and Authority
If you want to earn a good, reliable, long term income, you need to gain credibility and authority with visitors, customers, search engines and fellow marketers.
Since many of your potential customers perceive the internet to be awash with crooks, scammers, spammers and the like, the more credibility you have, the more people will believe and trust you, and you will be able to make more money, and make it more easily and quickly.
So how do you gain credibility and authority?
Well, here are 4 really good tactics:
1. Borrow credibility and authority from others
2. Regularly offer high quality information
3. Build Links to your site
4. Nurture good relationships with customers and fellow marketers Let's look at those tactics in detail...
Borrow Credibility from Others
Even if you are a complete beginner just starting out, one way to gain instant credibility and authority, is to 'borrow' it from someone else.
What do I mean by that?
Well, let's say you want to promote someone else's product or service by using your own affiliate link to the product sales page.
As soon as someone clicks on your affiliate link and visits the product owners website, you are, in effect, 'using' or 'borrowing' the credibility and authority of the product owner via the content on their website.
That's why you should always carefully study a site you are promoting as an affiliate - if it looks credible and authoritative to you -
it probably will to your visitor and they'll be FAR more likely to get out their plastic and earn YOU an affiliate commission.
Something else you can do is publish content that draws on the credibility of someone else, for example, an interview with a respected person within your niche, or even just a short quotation from a well known person.
If you have your own product, ask your customers for a testimonial for your sales page - another way to borrow credibility from others.
Regularly offer high quality information
As stated before in this report, you can earn a lot of 'brownie points'
in the eyes of potential customers, other marketers and search engines simply by offering high quality and relevant information in the form of web pages, blog posts, ebooks, videos, scripts and even just by posting helpful comments on blogs and forums.
This is especially the case if you can offer such information on a regular, consistent basis, such as a blog or a newsletter sent out to your list.
By offering to satisfy their thirst for relevant information, internet users will come to respect you as an authority figure within your niche subject and be MUCH more ready and willing to buy your products or other people's products on the strength of YOUR
Build Links into your site
As you know, getting links to your pages is a great way of generating targeted traffic.
But in addition to traffic generation, link building does, in many cases, offer a very valuable extra benefit in terms of increasing the
'authority' of your pages as perceived by Google.
Although Google and other search engines consider many factors when deciding how highly to rank a web page in their search results, the nature and number of the links pointing to a page is a MAJOR
This is because search engines assign an 'authority' score (known as
'PageRank' or 'PR' in Google) to every page they index. The actual score is only known to them and its value depends on how important and authoritative they consider a page to be.
When web pages link to other pages, some of their 'authority' score is passed to the page they are linking to. So if a page has lots of links from other pages with a high authority score, it will itself gain a high authority score and be more likely to be ranked highly by the search engines.
Unfortunately, though, some websites and blogs don't pass on any of their authority in links to other pages. This is usually because they use what's known as the 'nofollow' attribute in their outgoing links, which means that although their link will pass traffic to your page, it won't pass any SEO 'authority' to your page or help your search rankings.
Fortunately it's easy to identify pages that use the 'nofollow' attribute.
For example, the SEO for Firefox tool highlights all 'nofollow' links when you view a webpage. Also, some pages will actually state whether or not they 'follow' or 'no-follow' links.
All the methods described in the earlier section: Link Building (Off-Page SEO) will generate traffic, but they will only increase the search engine authority of your pages if the links are NOT 'no-follow links'.
Link building is an extremely effective way of boosting the search engine authority/PageRank of your pages, but it does need to be done properly and with discretion, otherwise you can end up doing more harm to your site than good. If you'd like step-by-step instructions on how to do link building correctly, follow the link at the end of this report.
Nurture good relationships with customers and fellow marketers People MUCH prefer to buy from online traders they have become familiar with and respect, or have bought from before and enjoyed a good level of service.
It's all a matter of TRUST vs. FEAR OF REGRET.
Your conversion rate will be far higher when your target audience KNOWS and TRUSTS you, especially if you are selling higher priced items over $100 or so.
For example, if you offer a product to visitors who have never heard of you, you may get a conversion rate in the order of 1%, meaning 1
out of every 100 visitors buy.
But if you build a list of customers, keep in touch with them, continue to offer useful information and then offer a product, you could get a conversion rate in the order of 3%, 4% or even 5% or more. In other words, you'd receive at least 300% to 500% more sales for a tiny fraction of the cost and effort, simply because your prospects already know and trust you.
This is a very well known principle that applies to both offline direct marketing and online marketing situations.
A high level of trust can of course take a little time to establish.
You'll need to supply your prospects with free, high quality and relevant information on an ongoing basis, perhaps in the form of email updates, newsletters, short reports, articles etc, and offer them relevant products that fulfil their wants and needs.
Your customers will, over a period of time, come to trust you, value your opinion and be far less reluctant to buy from you (or from someone else on your recommendation) in the future. In short, you will build your own credibility.
You can start to build a relationship and trust with your visitors very early on in the relationship, before you've even sold them anything.
Here's what to do:
1. If you are putting together a web page, provide interesting information that's highly relevant to a search query (see Commandment IV). This 'pre-selling' will help to create a feeling of empathy, trust and gratitude and put your visitors in a more suggestible frame of mind - a buying frame of mind!
2. Get your readers to relate to you as a like-minded person by explaining how you have experienced problems similar to theirs, and, despite suffering some kind of adversity, you found a solution to your (and their) problem.
3. Convince your readers you are a real person, by telling them a story about how you achieved the solution to your/their problem and maybe include a photo of yourself, if you wish.
4. Give your readers peace of mind by offering a money-back guarantee, and include your contact details.
5. Supply testimonials from reviewers or previous customers.
6. Try to 'under promise' and 'over deliver'. Give great customer service in a timely manner. Customers will love you for this and buy from you again.
Of course, if you are acting as an affiliate for another merchant you won't be able to do all these things yourself, BUT you can use these criteria to select your merchants. The more of these 'boxes' a merchant ticks, the more successful you're likely to be promoting their products.
All these things will contribute towards building a trusting relationship between yourself and your visitor/customer, and increase the likelihood of achieving that all important first sale and subsequent, more profitable future sales.
You should also develop good relationships with fellow marketers.
This can be done, for example, by reviewing and promoting their products as an affiliate, linking to their pages, adding helpful comments on their blogs, 'following' them on social networking sites such as Twitter, and networking with them at seminars and conferences, etc.
As your fellow marketers get to know and respect you, some of them will, in time, 'return the favour' by adding comments to your blog, follow you, link to your pages and promote your products to their lists.
All that stuff doesn't happen overnight - you naturally have to gain their trust and respect over a period of time.
But if and when you do gain the respect and trust of fellow marketers, it can be of real value to you, and in many cases, represent an immense financial turning point in your route to internet marketing success.
X. Thou Shalt Outsource and Automate
The vast majority of successful internet marketers, myself included, employ very few, if any staff, rent no office or warehouse space, work part-time from home, and often earn what most people would consider to be a full-time income!
How do they do that? What's their 'secret'?
It's this... They set up as many of their routine activities as possible to run on autopilot, use software to speed things up, and 'outsource'
various chores such as administration, writing, graphics, research, customer support, link building, coding and so on.
One of the BIG advantages of conducting business online is the extent to which you can inexpensively outsource and automate everyday activities in order to slash the amount of time and effort needed to achieve a given task.
KEY POINT: If you try and do everything yourself and don't outsource
& automate as many of your activities as possible, you will almost certainly be failing to make efficient use of your time, and your overall profitability will be nowhere near as high as it could be.
Here are some products/services anyone can use to achieve a major increase in online productivity and efficiency:
Digitally Downloadable Products
Delivery is instant and automatic, e.g. ebooks or software.
Freelance Outsourcing Service
Services such as Elance allow online marketers to request work to be done by freelance writers, researchers, designers, programmers etc, who bid to do the work for a given price.
Private Label Rights (PLR) Material
This is pre-written material in the form of articles, ebooks etc, that's sold with a license to do practically whatever you like with it, apart from resell it as PLR content.
For example, if you have a PLR license to some articles, you can change the format, add things to them, take things out, change the title, change the illustrations and even claim authorship. You could also completely change the medium in which the material is presented, for example, make the articles into an ebook, record an audio file or video.
Services or software which broadcast emails to lists or automated emails in response to certain situations, for example a customer 'optin' requesting a free report, etc.
These can be simple auto-responders such as those included within website hosting plans which just send out 1 reply to an email, or sequential auto-responders, like Aweber, which can be programmed to send out a sequence of emails at pre-determined intervals.
Payment processors such as PayPal will automatically process online payments on behalf of the seller.
An Affiliate Network is a company that acts as an intermediary between product owners and marketers who wish to earn revenue as affiliates.
For product owners, the benefits of using affiliate networks may include tracking technology, reporting tools, payment processing, and access to a large base of affiliates. For affiliates, benefits can include simplified identification and registration with affiliate programs, reporting tools, and payment management.
There are hundreds of these networks, the largest of which is
Commission Junction. ClickBank is a popular affiliate network which specialises in digital products, such as ebooks, software, etc.
Software that allows customer support to be provided more efficiently and reliably than email. Support work can be outsourced to freelances working in different world time zones, allowing round-the-clock support.
This removes the need to stock physical goods. Orders are automatically forwarded to a wholesaler who stocks and ships the product to the customer and bills the seller.
Practically anything you need to do online can be either automated or outsourced.
So there you have it!
This report has outlined the really important, critical things you need to do to develop your own online income. If you want to earn real money online - you really must obey these Ten Commandments!
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your ClickBank ID into a box and click a button - hey presto - you're
I don't have a ClickBank ID - how can I get one?
the 'Promote Products' tab, then Click 'Sign Up'). You'll need to select
an 'ID' or 'nickname', which will appear in your affiliate links so you
will be given credit for your sales.
How should I promote this report using my rebranded link?
You can promote the report using your rebranded link exactly as you
would a normal affiliate link, for example, on a web page, blog, lens,
email, newsletter, etc.
You'll find lots of advice, ideas and resources for promoting the
How do I know which promotional activity works best?
The system provides tracking statistics so you can check which of
your promotional activities are getting the most or least hits, and
What about link theft? Could I be deprived of my commission if
someone replaces my ClickBank ID with theirs?
When your rebranded link is created, it's automatically encryted
(cloaked), so your ClickBank ID can't be replaced by someone else's
How much money will I make with a rebranded link?
You'll earn about $25 from each sale of the ebook made via your
rebranded link. Although there is clearly a massive demand for this
type of product online, the number of sales you make will depend
upon how active and effective you are at promoting the report. You
understand that as with any product, we cannot give any kind of
If you have any more questions or comments - please email me at:
Those links one more time:
The ebook: Online Income Breakthrough
The Rebranded Link: Click Here (Follow the simple instructions in Section 2. Your rebranded affiliate link)
Whatever you decide to do, I'd like to thank you for reading this
report and I sincerely hope you found it interesting and helpful.
Here's to your online success!
With very best wishes