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The Ten Commandments

of Earning Money Online

...every internet marketer should live by

By: Gary Hicks

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I. Thou Shalt Have The Right Attitude

II. Thou Shalt Identify a Market

III. Thou Shalt Offer the Market Whatever it Wants IV. Thou Shalt Give Free, High Quality & Relevant Information

V. Thou Shalt Get Targeted Traffic

VI. Thou Shalt Effectively Convert Traffic Into Sales VII. Thou Shalt Build a List

VIII. Thou Shalt Not Spam

IX. Thou Shalt Gain Credibility and Authority

X. Thou Shalt Outsource and Automate

How To Make Easy Money With This Free Report


If you seriously want to earn a REGULAR, SUBSTANTIAL and LOW

RISK online income working the hours of your choice from home, this report is for you!

Internet marketing offers great opportunities, even for the complete newcomer, but to succeed, certain things MUST be done correctly.

As a publisher and marketer of more than 20 years experience and having studied the strategies of many other successful marketers, I can honestly say these 'commandments', as I've called them, are the most critically important things you MUST do if you want to make REAL money online.

On a scale of importance, from 1 to 10, where 10 is the most important, these commandments are all 9 or 10! Follow them and you'll soon have your very own bullet-proof online income.

Regardless of whether you want to sell your own products or services, someone else'sproducts (affiliate marketing) or run a membership site, newsletter or blog, your ability and willingness to accept and follow these 'commandments' will have a huge influence on the level of success you enjoy.

Without wishing to sound overly dramatic, EVERYTHING you read here can play a VITAL part in YOUR success and I'm sure if you ignore ANY of these commandments you will, at best, be missing out on a ton of potential income, and at worst, suffer complete failure and bitter disappointment.

Sadly, many internet marketers either fail to make as much money as they'd hoped, or worse, they actually make next to nothing or even lose money and give up before achieving the success they deserve -

often despite coming tantalisingly close to it.

The common theme, among ALL these people, is that they made one or more FUNDAMENTAL mistakes, which, without exception, could have been avoided simply by following these 10 Commandments! I really want you to avoid these mistakes, so please read and absorb what follows!

The ironic thing is, there's nothing here that's especially difficult, expensive or time consuming to follow. Some will need a little more time and effort to implement than others, but they can all be followed by anyone of limited resources and average intelligence and ability.

You just need to know they are important and how to tackle them.

Because if you do, the rewards can't just be counted in cash - they can bring choice and freedom into your life.

These commandments aren't up for discussion - they are not theory or opinion - they are FACTS!

OK, let's get started!

I. Thou Shalt Have the Right Attitude

This is a BIG one - a real killer for the unwary.

This first point is so critically important and interlinked to your success, it doesn't just apply to internet marketing; it applies to every aspect of your business and even personal life!

What goes on inside a person's mind is far more important than most people will ever realise.

If you have mental blocks, doubts or hang-ups about your ability to succeed, you will certainly fail.

As Henry Ford said:

"If you think you can, you can. And if you think you can't, you're right.

I'm sorry if you've heard that quote many times before, but it's just so true!

Having a 'can-do' attitude is key to your success. 'Can't-do' attitudes are nearly always based on misconceptions, myths, lack of knowledge, lack of self belief or just plain silliness.

An all too common complaint that's heard with regard to making money on the internet is "I can't do it" in one form or another.

So the first thing I'm going to do here is explain just why this comment is nonsense and put to rest some other negative thoughts and doubts that may hamper your prospects of success before you even get started.

Practically anyone can tap into this amazing source of earnings, including students, part-time home workers, work at home moms and retired persons.

Saying or thinking "I can't make money from internet marketing" is like saying "nobody can make money in business".

OK, so before I go any further, let's shoot down in flames some silly doubts and questions that might be lingering on in your head, particularly if you are a newcomer to online marketing...

"I don't know a thing about computers"

Ha-ha, do you think I do? I've been working online for many years now and I still know very little about HTML, CSS or other technical aspects of computing, and I'm by no means unusual in being a 'non-techie' internet marketer.

The fact is, you need to know very little, if anything about technical issues in order to be successful in internet marketing A marketer is successful because he or she learns how to be a good marketer and puts that knowledge into practice, not because they have any particular technical skills.

You need only a basic understanding of computers and the internet to make money online.

Anything else can be easily and quickly picked up as you go along or very cheaply outsourced to others.

Throughout this report I'll be revealing the things that REALLY matter when doing business on the net. You can now create your own blog with virtually no computer skills or knowledge.

Children are now building websites, for goodness sake!

"Will someone copy my ideas?"

Well, they may do, but it DOESN'T MATTER IF THEY DO!

Here's a key point about internet marketing that may surprise you: You don't need an original idea to make good money online.

There are very few purely original ideas. Most businesses, offline and online, are based on re-packaged ideas from someone else. Making money and having someone copying your ideas is better than making no money!

Plus, if you do things properly, you won't be affected by competition.

Get in the game - then worry about things like competition, tax, accounts etc.

"Can I make an easy few thousand in my first month?"


I'm sorry if that's not what you wanted to hear, but I'm afraid it's the truth, and I'm not going to be peddling any half truths or fairy stories here. If you prefer to read fiction, pick up a novel!

As with any other (legal) form of earning money, internet marketing needs some thought, time and effort.

Many people do make a lot of money via the internet - some even make 6 and 7 figure incomes. But to get into a position to be able to do so requires some knowledge, thought, work, patience, determination and focus. If anyone tells you otherwise, they are probably being 'economical with the truth' and trying to sell you something!

On the other hand, the great attraction of internet marketing is that unlike a traditional business, it's FAR less risky and expensive to start out. You can maintain a simple website for a few dollars a month and a blog for free.

But what's REALLY great about internet marketing is that if you do things right and persevere, given a little time, the rewards can FAR

OUTWEIGH the amount of time and effort put in on a daily basis.

Unlike virtually all other business models, internet marketing CAN

yield enormous sums of money - totally out of proportion to the amount of time and effort put in - but you do need to put SOME time and effort in first.

That's the reality. The internet holds great potential for newcomers -

as long as they are prepared to learn a little & don't view it as a get rich quick scheme.

"I've been reading a lot about how to get started earning

money online but I'm still not sure which system I should

follow and if it will work for me anyway?"

One major problem is there's just SO MUCH information swirling around, and much of it is unclear, contradictory or even just plain WRONG.

Beginners can very easily become overwhelmed and feel confused, not know where to start, and be distracted from the task in hand.

They suffer from what's known as 'information overload' or 'analysis paralysis'. I should know because it's something I've struggled with in the past!

Yes, you should research, read, use some judgement and common sense, but sooner rather than later YOU MUST TAKE ACTION.

Also, you should understand there are many different online marketing strategies, and a strategy that works well for one person might not be suited to someone else, and there's really no way of knowing in advance which system will work best for you, so you need to make a start and TRY SOMETHING OUT.

As the slogan goes, JUST DO IT (after reading this report ;>) If it works, great. If it doesn't, don't beat yourself up over it, learn from any mistakes, try something else and DON'T GIVE UP!

KEY POINT: People eventually succeed because they don't allow failure to get the better of them and quit, not because they never fail at anything.

"How will my website stand out amongst the millions of

others out there?"

Now we're talking!

This will be covered in the rest of this report. In fact, as you'll see, making your site stand out is only half the battle. I'll soon be revealing what you need to do to convert your visitors into buyers, once you have their attention.

I don't blame people for being negative, confused or tentative.

The proportion of websites that actually make significant money for their owners is actually quite low, because most people don't follow the fundamental principles of internet marketing - principles that are laid out for YOU in these Ten Commandments!

The fact that not many people 'get-it' is a HUGE opportunity for you.

In time, many people will look back and wonder what all the confusion was about, but until then, a few people (YOU & ME) can greatly capitalize.

Read the rest of this report and you'll soon know which direction you need to be heading in to quickly create a low risk, substantial and reliable internet income. And when I say reliable, I really am talking about something you can rely upon, month after month.

II. Thou Shalt Identify a Market

If there is such a thing as a 'secret' to earning money online through internet marketing, it's the realisation that marketing is not about you or what you want to sell - it's about what your customers want.

Key Point: Every single enterprise you embark on should be based on evidence that a particular market wants something.

That may sound like an obvious, common-sense statement, but it's remarkable how many so called 'marketers' are 'product led' - in other words, they focus on finding or creating products and THEN try to find a market for them.

That's the hard, 'wrong way round' way to trade.

The smartest, most successful marketers, on the other hand, first find a market - a group of people with a common interest (preferably a passion), and a demand or need for something. Then they identify or create a product or service to fulfil that need.

To make an analogy, you need to go find some hungry 'fish', and then find some 'food' to feed them with.

This makes things easy, not hard! Once you find a market, there won't be a question about WILL people want a product, as much as

"HOW MUCH will they like it?"

So how do you find online markets?

1. Free Keyword research tools such as Google AdWords Keyword

Tool and Wordtracker reveal how often specific keyword phrases are searched for at the search engines. This makes it very easy to uncover potential hot markets.

Interestingly, many great niche (specialised) markets are nowhere near as obvious as you might expect, which is why keyword research tools are so useful.

2. Visit, or internet directories such as Click on the categories and then the sub-categories. Does anything catch your interest?.

3. Do you know anyone who seems to be pre-occupied with something, almost to the point of obsession? Think about this - I'm sure you do! For example, fishing, finding a partner, making money, weight loss, anti-ageing etc.

4. Try to spot trends anywhere online or in any media which might highlight a potential market opportunity.

III. Thou Shalt Offer the Market Whatever it


Having identified a market, you may still not know what it wants to buy, if anything! The 'market' may be just too small or there may be WAY too much competition from other marketers. Heck, the market itself may not know what it wants! So how do you find out these things?

1. Go back to the keyword tools mentioned above and check how many people are searching for keywords within your market. Look out for questions people are asking, product names, brand names etc. Check how much advertisers are bidding for keywords within the niche. Higher bids means higher profit potential.

2. Try to identify what type of products or services people within an area of special interest are definately buying. For example, search products for sale within your chosen market in, or, paying particular attention to product or brand names and model numbers.

Search for affiliate programs that are operating within the niche. You can also do an online search for affiliate programs by searching

'name of niche+affiliate program'. Lots of affiliate programs means lots of opportunity to profit.

3. Visit online forums relating to your chosen subject and observe what people are talking about, what questions they are asking, and what problems they might be encountering. You can easily find relevant forums by Googling the term: 'forum +name of your market'

4. Take a direct approach - ask the market what it wants! For example, use a blog or questionnaire to ask your niche market what their biggest problem or question is, listen to what they say, and use this inside knowledge to identify problems and potential ways (products & services) that can be identified or developed to solve them.

5. Check the market is not already over-saturated with competition.

One way to do this is to search keywords within quotation marks, ie,


6. Make a short list of 'good' keywords within a niche. By good, I mean keywords that are well searched, have low competition, and ideally contain words like 'buy', 'discount', 'sale', brand names, product names, model numbers, etc.

BEFORE offering a product or service online, you MUST ask questions like:

Do people have a problem / need which the product could solve /


Are people searching the product, or similar product, at the search engines?

Are people already buying the product, or similar product, online, in sufficient quantities?

Is the market awash with competition?

If you'd like detailed, step-by-step guidance on the very best ways to identify a niche market with plenty of sales potential and not much real competition that's right for you, keep reading this report to the end! Don't skip to the end though - you don't want to miss the remaining commandments, believe me!

IV. Thou Shalt Give Free, High Quality


I know this might sound a bit odd - after all, you do want to make money here (or at least that's what I'm assuming!), but this is one of the main keys to mastering internet profits. If you can really grasp the following point, you are 90% there to success.

Think about this:

Question: Why do people use the internet? I mean, the really basic, fundamental reason.

Answer: To check their email and to GET INFORMATION.

Yes, people do buy a lot of stuff on the internet, of course. But buying isn't the primary motivation for the majority of internet users.

Getting information is very often a prelude to a sale and this is the essence of internet marketing and why you must include on your site (or newsletter, blog, email follow-ups, ezine etc) free, high quality information that's relevant to your target market... which leads to a sale.

Let me prove this point to you.

Think about this...

Why has Google become THE search engine of choice?

How different is it to say, Yahoo! or Bing?

OK, let's start with what it looks like to you and me.

Apart from a simple logo, a search box and a few internal links, the Google Home Page is just a blank white page - no article headlines, no banner ads, no graphics - just a search box!

And how does Google work?

Well, most of the details are kept secret, but what we do know is as follows:

Google's search technology uses over a 100 factors, including their patented PageRank algorithm, to examine the entire link stucture of the web to determine which pages are the most important.

They then conduct something called 'hypertext-matching analysis' to determine which pages are relevant to the specific search being conducted.

Then, by combining overall importance with query-specific relevance, they can list the most relevant and reliable results first.

Quite a mouthful! - And all THAT happens in a fraction of a second!

So essentially, Google is a plain search box 'front of house', backed up by an incredibly sophisticated 'information provider' behind the scenes.

Clearly, the boffins behind Google know what the masses want from the internet.


People don't just want to be 'sold cold'.

They want free, good quality information - and then they'll often end up actually buying something if the info solves their problem and there's no heavy selling involved.

You MUST get your head around this because when you do, you'll be poised to scoop out your share of loot from this big fat 21st century cash-cow we call the internet!

So in practice, for example, your site might include information which is of value and interest to your visitors, and then forward your visitors on to another site that's selling related products, or sell them your own product, if you have one.

Or you could put out information rich blogs or short articles or a report with a link back to a page selling them something - a physical product, eBook, membership, etc.

Feed your fish some freebie food (information) up front and they'll be FAR more likely to BUY more food (products or services) from you a little further along the line.

But don't just 'put out the trash'.

Google really wants to serve up the best quality search results to its users, so the better quality your information, such as web pages, blogs, articles, comments, videos, lenses, etc, the higher Google will tend to rank your information. Just put out poor quality or 'me too'

pages copied from other sources, and you'll never rank well in


If you are new to internet marketing and don't know the first thing about how to make money online with blogs and articles, there's a resource at the end of this report that'll show you EVERYTHING

about how to create a profitable blog or article, even if you're a complete non-techie! But keep reading for now - the next commandment is BIG!

OK, so when you've found a hungry market, identified some kind of product to feed the market and you've made it available via your website, blog or newsletter, what then?

Well, you need visitors to go there, of course, which brings me to the next commandment...

V. Thou Shalt Get Targeted Traffic

Internet marketers who fail VIRTUALLY ALWAYS do so for 2 simple reasons. OK, there may be a few other minor reasons here and there, but the VAST MAJORITY of failures can be put down to just TWO


The first reason is they fail to drive enough traffic (visitors) to their site, or readers to their blog, newsletter or whatever.

The second reason is dealt with in Commandment VI.

But first, with regard to getting visitors, you MUST understand you can't just throw up a site without any forethought and expect visitors to somehow magically turn up out of thin air - it's not going to happen! As a friend of mine once said, that would be like "Las Vegas without the casinos". You need to do something to draw in the right type of visitors.

More specifically, you need to know the 'present day' tried and tested methods of driving traffic if your want to make money online.

And that traffic MUST BE TARGETED TRAFFIC. It's no good having 10,000 visitors flocking to your site if they have no interest in your niche subject.

Having said that, I don't want to put you off! Getting targeted traffic isn't rocket science!

Here's a run-down of some of the best things you can do to drive targeted traffic to your site:

On-Page SEO

Link Building (Off-Page SEO)

Article Marketing

Email Marketing

Pay Per Click (PPC) Advertising

Search Engine & Directory Submission

Viral Marketing

Joint Ventures & Affiliate Marketing

Online Advertising

Now, I'm not suggesting that you need to do ALL these things. I'm just pointing out some of the priority options that are available to you. Which traffic building methods you use will depend on your circumstances and preferences.

Let's take a closer look at each of these methods.

On-Page SEO

Search Engine Optimisation (SEO) can be defined as the 'process of marketing and optimising a web page in order to help it rank highly in the search engines'. Any optimisation that can be seen on your page is referred to as 'On-Page SEO'.

And because so many people use search engines, as well as helping your page to rank well, On-Page SEO will also help to attract FREE, laser targeted traffic to your pages.

So what do you need to do to optimise your pages?

Well, there are no end of books, courses, videos, seminars etc.

devoted to this subject, and I can tell you, a lot of the stuff that's put out is far too complicated and unnecessarily detailed for the average person to make use of.

But really, you just need to do a few simple things!

Essentially, your goal here is to help the search engines identify what each of your pages is about and convince them your page is more relevant and important than other pages in their index which focus on a particular keyword.

SEO is basically aiming to improve the identity, relevance or importance of your page.

And because search engines index web PAGES, not web SITES, EVERY PAGE you create should be optimised for one particular keyword (often referred to as the 'primary' keyword for the page).

Here's how I would advise you to do On-Page SEO: 1. Don't try to target highly competitive keywords, for example, 'golf equipment', 'online poker', or 'affiliate marketing' etc.

It's highly unlikely you would be able to 'optimise' a page and get it ranked highly in the search engines and draw traffic for such a word, at least within a reasonable time frame.

You will stand a much better chance of success targeting more specific 'long tail' keywords. For example, keywords that feature a brand or product name or number, such as 'adidas golf shoes',

'canon powershot A1100', 'ceramic poker chips' or 'affiliate marketing classroom'. (I'm not suggesting you target these particular keywords, just that you should be more specific.)

2. The 'page title' of each page you create should contain the primary keyword phrase you are targeting for THAT page, and should be worded so it's attractive to the reader.

The page title is contained within the HTML title tags of the page. (See note below)

The page title is the text that web browsers display in the title bar at the top of a document when it's open and in the task bar when it's minimised.

Search engines pay particular attention to the page title. Google

normally displays the page title as the top line of the page's listing on the results page.

3. The 'meta description' of each page you create should include the primary keyword phrase and a variation of the primary keyword phrase, and be attractively worded in such a way as to attract searcher's attention and encourage a click to your page.

The meta description is contained within the HTML meta description.

(See note below)

The meta description isn't as important as the page title, but it should still be worded as well as possible as it is the text that's often displayed on the second line of the page's listing in Google search results and so it can have an impact on visitor click-through rates.

Note: If you are not familiar with 'HTML', don't worry. Various types of website and blog editors and 'plugins' will allow you to enter the page title and meta description without knowing anything about 'HTML'.

At the end of this report, I'll give you a link to a resource that shows how to do this really easily. So "don't fret about the tech"!

4. Include your primary keyword in your page headline.

5. Include high quality, original content on your page that's highly relevant to the primary keyword and offers value to searchers by offering solutions to their problem.

I don't mean you need to 're-invent the wheel' here.

What's meant by 'original' in this context is just something that's been put together or modified by you and not just copied from somewhere else on the net and displayed word for word on your page. You just need to find something that already exists and re-write, edit, or put your own 'spin' on it, or tackle it from a different angle.

6. Include on your page any words that are closely associated with your primary keyword. You should do this because Google looks for these types of words as a signal that the content is well written and relevant to the primary keyword.

For example, if someone searches the phrase "labrador dog", Google

would look for pages in its index that contained words like: labrador, dog, retriever, breed, labs, yellow, golden, black, kennel, puppy, etc.

So a page about 'Labrador dogs' needs to include those sorts of words if it's to be well ranked.

7. Ensure the search engines can easily find all your pages by making sure each page you create is linked to the rest of your site by at least one incoming and one outgoing text link.

Link Building (Off-Page SEO)

Any SEO that doesn't relate to something that can be seen on your page is, surprise surprise, known as 'off-page' SEO, which is essentially all about linking to your page from other pages on your site and from other pages on other sites.

KEY POINT: The whole internet is based on the concept of linking pages together, so the more links your pages can get from other pages, the more opportunities there are to attract traffic to your pages and the higher your pages will be ranked by the search engines - but more on that later.

So how do you get links to your pages?

If you create a page with high quality content it will, in time, naturally attract links from other sites, as other site owners will always link to quality content.

But there's no guarantee that will happen and even if it does, it will take time, so if you want to start getting traffic from incoming links sooner rather than later you need to take action.

There are two basic sources of links. Internal links from other pages on your own site, and external links from other pages on other sites.

Internal Links:

The easiest and quickest way is to create links from other pages within your own site. As I said in the previous section, you should link every one of your pages to the rest of your site with at least one incoming link and one outgoing link.

Also, when linking from other pages on your site, try to incorporate the primary keyword of the 'receiving page' within the 'anchor text'

(the visible part of the link) on the 'source page'.

For example, if you have a page with a primary keyword 'HP laser printers', create links to it from other pages on your site where the visible anchor text of the link is: 'HP laser printers'.

This is referred to as 'contextual linking' and carries far more weight with search engines than links where the anchor text is not relevant to the page you are linking to. For example, the phrase 'Click Here'

doesn't mean anything to Google and won't help your linked page as a contextual link would.

External Links

In the past, exchanging links with another site was a popular way to get external links. This is where your site links to another site and the other site links back to your site - otherwise known as 'reciprocal linking'.

Three-Way linking is now a favoured way of exchanging links.

This is where your site links to another site, which then links to a third site, which in turn links back to your site, forming a kind of 'link triangle'. This arrangement is thought to be better because it looks more natural to the search engines.

However, the very best type of external link is a link to your site without any links going out of your site in return. This is known as a One-Way, Incoming Link.

There are many ways to get one-way links to your site from other sites, including:

Article marketing

Submitting your site to web directories such as BOTW

Distributing content such as free reports or video containing your link.

Making posts on related forums with a link to your site.

Making comments on related blogs with a link to your site.

Submitting content to social networking sites, such as Twitter,


Issuing a press release, for example, to PRweb

As well as driving targeted traffic to your pages, getting links to your pages using these methods will, in many cases, offer a very valuable extra benefit in terms of increasing the 'authority' of your pages as perceived by Google, resulting in higher search result rankings.

I'll talk more about how to predict when you are likely to receive this extra authority from an incoming link, and how to use it to your great advantage, in Section: IX: Thou Shalt Gain Credibility & Authority.

These powerful strategies can easily be used to get loads of traffic flowing into your site, but they do need to be followed properly and with discretion, otherwise they can end up doing more harm to your site than good.

If you'd like step-by-step instructions on how to do carry out link building correctly, follow the link at the end of this report.

Article Marketing

One of the very best ways of getting high quality, relevant links to your site is article marketing (article distribution).

This involves taking a unique, keyword focused article, adding text links back to your site, normally at the end of the article, and inviting other sites to publish it on their own site with your link intact.

It's simple to do, and can produce excellent results, very quickly.

Since your article is providing relevant information, it's very likely to be read and you'll have a great opportunity to attract these readers to your site via one of the links placed within your article.

Articles are substantial 'stand-alone' pieces that don't generally have to compete with other irrelevant content and links on the same page.

Also, the inbound links pointing to your pages are from highly relevant pages with keyword focused anchor text, so the search engines will attach more value to them, than if they were coming from less relevant, general pages.

You control the placement of links (subject to the rules of the site where you are placing the article), and can choose the anchor text used (the visible text used to link) and decide which landing pages (the pages where the links point to) are used on your site.