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Fantastic New You!

An Introductory Guide to Achieving an

Astonishing Transformation in Your

Weight and Appearance

How to Rapidly Make Your Weight Loss Dream

Come True and Look Amazing!

By

Mark Ellison

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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NOTICE: You MAY Give Away and

Share this eBook.

However, You Must Not Change the eBook Name,

the Program Name, the Author’s Name,

the Website Name, the Content or

the Copyright details.

© 2010 Copyright Mark Ellison and Fantastic New You!

Legal Notice: Disclaimer and Terms of Use Agreement

Legal Information

The author and publisher of this eBook have used their best efforts in preparing it. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook. The information contained in this eBook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions.

The material in this book and on the Fantastic New You web site and video is provided for education and informational purposes only, and is not intended as medical advice. The information contained in this book and on the Fantastic New You web site and video should not be used to diagnose or treat any illness, metabolic disorder, disease or health problem. Always consult a medical practitioner before embarking on a diet, nutrition program, or exercise program. Use of the programs, advice, and information contained in this eBook, website and video is at the sole choice and risk of the reader. The author and publisher cannot accept any responsibility for illness or injury arising out of failure to seek personal medical advice from a qualified Medical Doctor.

As with all educational information both online or offline, in writing or orally, and particularly in the case of this video, eBook and the FantasticNewYou.com website, you should undertake your own Due Diligence by seeking the relevant medical and professional advice before you choose to implement in whole or in part information herein.

The moral right of the author has been asserted.

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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Results Disclaimer and Typical Results

This eBook does NOT recommend the sale or use of any specific weight loss service or product. It does NOT

even recommend the sale or use of The Fantastic New You Weight Loss and Anti-Aging Program. Instead this eBook clarifies the 4 Key Factors the author believes are essential to the success of any weight loss program at the time of writing. This ebook provides the weight loss results of the author Mark Ellison. Mark Ellison is the part owner of the Fantastic New You Weight Loss and Anti-Aging Program. His results may not be typical.

The Fantastic New You Weight Loss and Anti-Aging Program is mentioned in this eBook, but is NOT specifically recommended. The Fantastic New You Weight Loss and Anti-Aging Program is a weight loss coaching program that provides individually tailored weight loss programs. Each customer of The Fantastic New You Weight Loss and Anti-Aging Program receives a unique fully personalized program based on their specific aims, preferences, and lifestyle. No two programs are the same. Because all of the individual weight loss programs recommended to clients are different, the best guide to the typical results that can be expected is the scientifically accepted principle that each time a slimmer creates a calorie deficit of 3500 calories they will lose a pound of fat.

The accepted guideline amongst conventional Doctors and Health Practitioners is that every time a slimmer creates a calorie deficit of 3500 calories they will lose a pound of fat.

If a slimmer is burning muscle instead of fat, then they will lose more weight because there are far less calories in a pound of muscle than in a pound of fat. However, burning muscle is very unwise as it can lead to rebound weight gain, and is not recommended.

In general, dieters can expect that any weight loss program will bring about the loss of a pound of fat every time they burn 3500 more calories than they eat.

How often a slimmer creates a calorie deficit of 3500 calories and burns a pound of fat can vary enormously depending on but not limited to the specific type of weight loss program the slimmer is following, their level of motivation to follow it, the extent to which they do follow it, and their metabolic response to their program, etc.

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Ready To Create A Fantastic New You?

Mark Ellison is an Expert Weight

Loss Transformation Coach.

He professionally assists

overweight people to rapidly

become the weight they would love

to be and look great.

His areas of expertise include...

* Rapid Weight Loss,

* Healthy Weight Loss,

* Looking Years Younger,

* Maximizing Fat Burning,

* Avoidance of Rebound

Weight Gain

* Biological Age Reduction

* Toning and Avoidance of

Sagging Skin

* High Energy Eating

* Avoidance of Cravings and

Hunger

If you’ve been struggling with your weight and you’re ready to once and for all completely transform your weight, your well-being, and your appearance, and you want to learn more

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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about the programs and services we provide to help you do that, I offer a no obligation FREE

30 minute consultation to clarify the changes you’d love to make, and to talk about how we can help you to do that.

If you’re really ready to speed to your dream weight and look great, just click on the link below and follow the simple steps to reserve a FREE 30 minute consultation.

I’m available for only 10 people, and that may be even less by now, I don’t know, but if you want to check, let’s spend half an hour and we’ll talk. And let’s see how our programs can make a phenomenal difference in your life.

To book your Free Consultation now, click the link below:

http://tinyurl.com/30-Minute-Appointment

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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Introduction – Don’t Be Yet Another Weight Loss Failure!

Hi, my name is Mark Ellison, and my purpose in writing this eBook is to help you rapidly achieve your ideal weight, look fantastic, and fit comfortably into your favourite pair of jeans once again. How good would that make you feel?

To help you understand how you can quickly bring about your own amazing transformation, I will shortly introduce you to someone who has achieved what slimmer’s are so often told is impossible… Flawless Fast Weight Loss.

Not only did the person I am going to introduce you to achieve Flawless Fast Weight Loss, but through the UK’s National Health Service, and the UK’s Department of Trading Standards, they absolutely proved the incredible transformation in their weight and health beyond all doubt.

Here’s what they accomplished…

• They lost 87 pounds in just 14 weeks (40 kg), i.e. 87 pounds in only 100 days,

• They lost an average of 6 pounds each week (2.7 kg), as proven by official weighings conducted by the UK Government,

• 74% of the weight they lost was fat, (i.e. not muscle or water),

• They went from being clinically obese to their ideal weight in just 14 weeks,

• Their body fat percent dropped from 36% to 16% in just 14 weeks,

• They didn’t experience any weight loss plateaus,

• They maintained their muscle mass,

• They increased their strength by 8%

• They literally optimized their health in all areas, as proven by over 39 blood tests,

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• Their energy level exploded,

• They improved their health so much that their Biological Age reduced by 8 years, i.e.

they became the equivalent of 8 Years Younger,

• The improvement in their weight and health transformed their appearance so much that they genuinely look 10 years younger, and their neighbors didn’t even recognize them,

• They didn’t get any sagging skin at all,

• They didn’t get any rebound weight gain,

• And they didn’t experience any hunger, cravings or mood swings,

And in addition to these exceptional changes, their self-esteem and confidence improved enormously. Without a doubt they feel so much better about themselves and their new exciting life.

In short…

• They very rapidly lost ALL of their Excess Weight, and became Ideally Slim,

• They fully Optimized their Health,

• They became the equivalent of 8 Years Younger,

• They Look and Feel 10 Years Younger,

• Their Appearance has Improved So Much, they look like a completely different person,

• Their Energy Level has Exploded,

• Their level of Confidence and Self-Worth has increased enormously,

• And the responses they get from other people has also completely changed, These astonishing results were not brought about by going on a typical calorie controlled, low fat or low carb diet, but through the application of the latest scientific breakthroughs in Psychology, Nutrition, and Exercise.

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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In this eBook, you are going to learn about the 4 Key Factors that bring about this kind of amazing transformation in weight and appearance so you can use them to bring about your own incredible weight loss success. In fact, you are going to be one of the very first members of the public to find out what these 4 Key Factors are, and why they make such a huge difference to a person’s weight loss results.

Let’s get going!

When it comes to body fat, there’s no doubt that we live in extraordinary times. The number of people that are now overweight or obese has risen to epidemic proportions. In the USA, more than 60% of the population is classed as overweight or clinically obese, and the obesity levels in the UK are not far behind.

Over 90% of dieters put all of the weight they lose during a diet back on again within 12

months of finishing their diet.

And between 30 and 60% of those dieters become even fatter than they were before they went on their diet within 1 year of finishing it.

That’s one heck of a lot of weight loss failure! And there’s even more failure to come…

A recent study by Oxford University estimates that within 10 years 80% of all men, and 70% of all women will be either overweight or obese.

That’s a whopping 22% increase in overweight and obese people over and above the current epidemic levels.

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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What does it say about the effectiveness of the current weight loss recommendations when the obesity epidemic is expected to get 22% WORSE over the next 10 years?

100’s of millions of overweight people in the US and Europe go on diets each year, and the vast majority of them end up no lighter than they were before. Over time, Americans and Europeans are getting fatter and fatter.

At the present rate of increase, virtually 100% of ALL adults in the USA and UK will be overweight or obese within 25 years.

In the face of such a huge amount of weight loss failure we have to call into question the advice slimmers are being given... it clearly isn’t working!! In fact, it could hardly be failing more.

Incredible Weight Loss Exceptions Do Exist!!

As you have just read, amongst so much weight loss failure there are some exceptions who achieve phenomenal weight loss success. They don’t just lose a few pounds and then regain it all again. Instead, they actually reach their ideal weight and they keep the vast majority of their weight off ongoing. They transform their appearance, and in some cases, their health and their life.

I know these exceptions really do exist, because not only have I researched them for the last 20 years, but through the powerful principles you are going to learn in this eBook, I became one of them.

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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At the beginning of this eBook I referred to a person who very rapidly lost an incredible amount of excess weight whilst optimizing their health.

Well, if you’ve not guessed already…

I am that person!

Yes, I am Mark Ellison, and everything in this eBook tells you how I personally achieved the fantastic weight loss success that you now wish to discover too.

And if you want to see for yourself how this eBook could be the genuine answer to your weight loss prayers, take a look at my own astonishing weight loss transformation reported by The BBC and in The Sheffield Star, the main newspaper for Britain’s 4th largest city, Sheffield.

If you are reading this outside the UK, then the article in The Sheffield Star states that I healthily lost 6 stones 3 pounds in just 14 weeks, that’s 87 pounds in total, in just 14 weeks, or 40 kilograms. Here’s the article on The Sheffield Star website entitled, “You Can Lose Weight Fast and Healthily” . It has 3 parts…

Part 1 - “How to Lose 6 Stones in 14 Weeks”

(A “stone” is an English measure and equals 14 pounds.

6 stones 3 pounds equals 87 pounds in total or 40 kilograms).

In this first part of the article there is a green play button you can click on to watch a short video of me being interviewed by The Sheffield Star answering questions about the program I followed.

http://www.thestar.co.uk/video/How-to-lose-6-stones.4878734.jp

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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Here are the other parts of the article...

Part 2 - “And He Also Looks 10 Years Younger...”

http://www.thestar.co.uk/features/SMITH-OF-THE-STAR-And.4878738.jp

Part 3 - “Olympic Coach and Strongman Impressed”

http://www.thestar.co.uk/features/SMITH-OF-THE-STAR-Olympic.4878737.jp

And here’s another article the Sheffield Star Newspaper ran 4 months after my diet had finished, showing there had been zero rebound weight gain... not even a single pound.

“Poundbuster Mark”

http://www.thestar.co.uk/news/Poundbuster-Mark.5151696.jp

And here’s the link to Esporta Health and Fitness Corporation, which was mentioned at the end of the article you have just read. Esporta is one of Britain’s Premier Health and Fitness Club chains. I was a member of one of their clubs during my weight loss program, and their excellent staff and team of weight loss and fitness coaches witnessed my transformation week by week.

Each month Esporta selects the person who has made the most inspiring improvement out of their 190,000 members to be their National Member of the Month. This is a very prestigious

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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National accolade, as out of 190,000 members only 12 members are selected each year. After you click on the link below, scroll down to their Member of the Month page and you will see that I was selected as their Winner for February 2009.

http://www.esporta.com/member_of_the_month.asp

Following the first feature article in the Sheffield Star newspaper, The BBC asked if they could interview me about my weight loss. Here is the link to that interview on BBC Radio Sheffield…

Coming Soon…

Just in case you are reading a printed version of this eBook and you can’t click on the links and read the articles, then here are a few photographs of the transformation I made in just 14

weeks...

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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Not bad for a guy who just a few

weeks earlier looked like this…

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Proving My Weight Loss

When I began my weight loss program, I knew that some people would be skeptical about the amount of weight I was actually healthily losing. And so to prove my rate of weight loss beyond all doubt I went to the UK Government’s Department of Trading Standards (the equivalent of the Federal Trade Commission in America) and asked them to officially weigh me at every stage of my weight loss.

They agreed to do that and also to give me official Certificates proving my weight loss. They also allowed me to film the official weighings. Both the official Certificates and the films of the weighings will feature in a forthcoming video showing the whole of my weight loss journey. The official weighings by this UK Government body confirm beyond all doubt that I lost an average of 6 pounds each week.

Proving That I Had Become Optimally Healthy

On finishing my weight loss program, I knew that some people would say that losing 6 pounds each week wouldn’t be healthy. This amused me as I went on my diet because it was the healthiest diet I had ever studied in 26 years of research in Nutrition, and it is far more nutritious than even the healthiest “health” diets available.

By the end of my weight loss program I felt certain my health and energy had vastly improved, and so I was curious to find out how much healthier I had actually become.

And so I asked my Doctor to assess if any of the 17 problems that can occur from rapid weight loss had actually occurred in my case. I didn’t believe they would have done for a second

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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because unlike mal-nourished, unhealthy, crazy crash diets, my approach was exceptionally nutritious and exceptionally healthy.

After an extensive assessment my Doctor informed me that none of the problems had occurred in my case. I then asked her what she would test if someone had been on a crazy crash diet, as opposed to a very healthy and nutritious weight loss program as I had been on. She said she would test liver function, kidney function, thyroid, cholesterol, blood sugar, and a whole list of other physiological and biochemical markers. I asked her if I could have all of the tests, and she agreed.

I went to Sheffield’s Royal Hallamshire Hospital for a battery of 39 blood tests, and the results were staggering!

Not only was there NO decline in any area of my health, but every area of my health had an optimum result. My health had literally optimized during the 14 weeks whilst I lost 6 pounds of excess weight each week.

Here are some of the results. They are mostly in UK units.

Blood Pressure – 115 / 70 ( Ideal )

Fasting Blood Sugar – 86 ( Ideal )

Long Term Blood Sugar – 5.3 ( Ideal )

Full Blood Count – Normal ( Ideal )

Kidney Function Test – Normal ( Ideal )

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Liver Function Test – Normal ( Ideal )

Thyroid Function Test – 2.1 ( Ideal )

Triglyceride Level – 1.0 ( Ideal )

Total Cholesterol – 4.23 ( Ideal )

HDL Cholesterol – 1.1 ( Ideal )

LDL Cholesterol – 2.14 ( Ideal )

Total Cholesterol / HDL Ratio – 3.8 ( Ideal )

Biological Age Test – New Biological Age – 36 (actual age 44)

Biological Age Reduction – 8 years in just 14 weeks ( Great!! )

Body Mass Index – 22.2 ( Ideal )

Body Fat % - 16.8% ( Ideal )

Waist Measurement – 34 inches (86 cm.) ( Ideal )

Resting Pulse – 50 beats per minute ( Ideal )

Muscle Mass – Negligible Change

© 2010 Mark Ellison - All Rights Reserved. www.FantasticNewYou.com

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Strength – 8% Stronger

Power to Weight Ratio – 62% Increase

Energy Level – Abundant Energy

Prior to my 14 week program my health results had been very different. For example, my Blood Pressure had been a concerning 158 / 91, and my Fasting Blood Sugar was 112 (6.2) which is pre-diabetic.

In fact, one of the most impressive improvements was my Long Term Fasting Blood Sugar Level. Prior to my diet I had been pre-diabetic with a raised blood sugar level. After my diet, the tests showed that my Long Term Blood Sugar Level had become optimum.

I was delighted, and my Doctor said the transformation in my health in just 14 weeks was

“Fantastic!” .

Becoming The Equivalent of 8 Years Younger

Before I began my weight loss program I carried out a very extensive Biological Age Analysis developed by two of the World’s leading Anti-Aging Experts. Biological Age is a measure of a person’s overall physical condition. In short, it tells them whether they have the health of a person who is younger, older, or the same age as their actual age.

For example, a 60 year old person who has looked after themselves may have a Biological Age of 52. In other words, their health is equivalent to that of a typical 52 year old.

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Whereas someone who has NOT looked after themselves very well for much of their life may actually be 32 years old, but have the health of a typical 45 year old. Hence, their Biological Age would be 45.

The extensive Biological Age analysis I undertook before my weight loss program showed that I had a Biological Age of 44, which also happened to be my actual age.

On finishing my weight loss program I retook the Biological Age Analysis, and the results were very different.

It showed that in the 14 weeks whilst I had been on my weight loss program my health had improved so much that my Biological Age had dropped to age 36. I now had the physical condition of a typical 36 year old.

This very significant drop in my Biological Age completely tallied with my Doctors findings and my optimum health test results from the Royal Hallamshire Hospital.

It also tallied with the very different responses I was getting from people. Quite literally, some of my neighbors, who I had known and lived near for 10 years, didn’t even recognize me. On one occasion I went up to one of them in the check out at the local supermarket, and said “Hi, Mate” and after looking puzzled for a moment he turned to me and said, “I’m sorry, but do I know you?”

I had lived 4 doors down from this neighbor for the last 10 years and spoken to him on many occasions, and yet he didn’t even recognize me at all.

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Take another look at the following 2 photographs and you will see why some of my neighbors didn’t realize who I was…

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Person after person kept telling me I looked 10 years younger, and that’s exactly how I felt.

The Biological Age tests showed that I had become the equivalent of 8 years younger, and I looked and felt 10 years younger, and all in just 14 weeks.

I felt like I had been rescued from my obese 40’s and catapulted right back into my slim mid 30’s. I had regained a decade of my life. And the change in my appearance was astonishing. It was as if I went to sleep as a middle aged obese man and woke up the next morning as a slim much younger looking person in my mid 30’s. It feels phenomenal to look 10 years younger than my actual age, and have the rejuvenated physical condition to go with it.

Double Checking My Results…

Next, I sent all of my weight loss and health test results to a team of fitness and weight loss coaches at my Esporta Health Club, and asked them to try and find a flaw in my results. After thoroughly evaluating all of the data they told me that they couldn’t find a single flaw, but they did want to double check that I hadn’t lost any muscle mass by comprehensively testing my strength.

It is very important to avoid losing muscle mass whilst slimming as it is one of the main factors that prevent rebound weight gain.

Under supervision, I carried out a comprehensive range of isolation strength exercises. The strength tests confirmed that during my 14 week weight loss program my strength had actually increased by an average of 8% even though I had done no weight training during the program.

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I asked an Olympic Coach how I could possibly be 8% stronger when I had not done any weight training. He said that I previously had fat deposited between my muscle fibers, and now that the fat had gone, my muscles were working more efficiently.

Whatever the explanation, I was delighted to find that my strength had not declined whilst I had lost 87 pounds.

One Final Check…

I then sent all of my weight loss and health test results to a team of Olympic Coaches, and once again asked them to try to find a flaw in my results. After a thorough evaluation, they too couldn’t find a single flaw.

Zero Rebound Weight Gain…

Four months after finishing my diet, I went back to The Department of Trading Standards to be officially re-weighed. When people unhealthily lose a lot of weight through crazy crash dieting, they can lose a lot of muscle mass, and put in place several powerful causes of rebound weight gain. This can lead to them regaining 10 or more pounds per month after their diet has finished.

In fact, according to reports, some of the biggest losers on one of television’s most famous weight loss shows have put on 30 pounds per month in each of the 2 months following their diet. Re-gaining 60 pounds is not my idea of weight loss success.

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Even at just 10 pounds per month, I should have been 40 pounds heavier 4 months after my diet had finished. The official weighing conducted by The Department of Trading Standards not only confirmed that I had NOT put on a single pound. It showed I had become 4 pounds lighter. Despite my fast weight loss of 6 pounds per week, there was ZERO rebound weight gain.

Flawless Fast Weight Loss

We are so often told that if we lose weight rapidly, we will…

1. Undermine our health,

2. Get sagging skin,

3. Strip our muscle mass,