Branding in Perspective: Self-Branding for Professional Success
Branding in Perspective: Self-Branding for Professional Success is a free 27-page career ebook by Joel R. Evans, published Oct 2018. It is free to download in PDF, ePub, and Kindle formats — no payment required. Rated 4.5/5 by 8 readers. Downloaded 2,359 times.
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Author: Joel R. Evans
Published on Free-eBooks.net with the author's permission under our Author Agreement
Downloads: 2359
Visits: 5963
Pages: 27
Published: 8 years ago
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We present an overview of self-branding and then describe the steps in self-branding, differentiation/positioning, self-brand management and re-invention, the online self-brand, and several real examples of successful and unsuccessful self-branding. Conclusions and recommendations are offered. An extensive literature review is provided.
Last updated: October 13, 2018
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Reader Reviews
Joel R. Evans
Here is a brief synopsis about me before I got cancer: Growing up, we moved around a lot. ·I was the first·one in my family to go to college. Then, while working, l was a part-time MBA student. I switched to full-time status and went on to get·my Ph.D. And I became a ·business school professor at Hofstra University. I've got a great wife and two wonderful adult daughters.
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