Branding in Perspective: Self-Branding for Professional Success
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Author: Joel R. Evans
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Pages: 27
Published: 6 years agoRating: Rated: 8 times Rate It
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Book Description HTML
We present an overview of self-branding and then describe the steps in self-branding, differentiation/positioning, self-brand management and re-invention, the online self-brand, and several real examples of successful and unsuccessful self-branding. Conclusions and recommendations are offered. An extensive literature review is provided.