As we discussed earlier, people use the Net as a searching tool. They search for credible high-value information or solutions that can fulfill a wish that they hold dearly or solve a troublesome problem that they are experiencing. Surfers, for the most part, do not know who or what can provide this -- they just know that they want to find a trustworthy someone or something that can make it happen.
That’s the winning advantage of a content-rich site. It clearly shows to your visitors that you understand their search for quality answers to their questions... and that you aim to provide exactly that. A content-rich site builds trust and credibility. In your visitors’ eyes, you are a knowledgeable expert who cares!
What happens then when a visitor arrives at a content site that is really just one big sales site?Put yourself in that visitor’s shoes for a moment. She does not see inspiring, relevant, editorial content -- she sees only a sales effort.
But she was searching for content!
