Branding in Perspective: Self-Branding for Professional Success

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Pages: 27

Published: 1 year ago

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We present an overview of self-branding and then describe the steps in self-branding, differentiation/positioning, self-brand management and re-invention, the online self-brand, and several real examples of successful and unsuccessful self-branding. Conclusions and recommendations are offered. An extensive literature review is provided.

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ABOUT THE AUTHOR

Joel R. Evans

Here is a brief synopsis about me before I got cancer: Growing up, we moved around a lot. ·I was the first·one in my family to go to college. Then, while working, l was a part-time MBA student. I switched to full-time status and went on to get·my Ph.D. And I became a ·business school professor at Hofstra University. I've got a great wife and two wonderful adult daughters.

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