Wow One More®: Secrets to Win Big® from 13 Restaurant Leaders by Arjun Sen - HTML preview
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ELEVEN SECRETS TO WIN BIG® NUGGETS FROM THE CONVERSATION WITH LARRY ZWAIN
- Be a possibilitarian; Always
- See the possibilities because they are always there
- Have the right mindset and avoid incrementalism
- Avoid gradualism. Make big changes to big things as small changes only create a delusion
- Where is the brand? In the stores when customers interact, not in the PowerPoints
- the most important impression is not when the customers walk in but when they walk out
- Customer satisfaction is nice but customer excitement is really what you want
- Be the best choice not just for the customers but also for employees
- Look at the opportunity gaps and performance gaps
- Don't get too caught up in the present, think about the future
- Everything is either known or knowable- go find out!