Wow One More®: Secrets to Win Big® from 13 Restaurant Leaders by Arjun Sen - HTML preview
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ELEVEN SECRETS TO WIN BIG® NUGGETS FROM THE CONVERSATION WITH TOM RYAN
- Spend less more blunting each other and more time trying to figure out how to do something unique and different.
- Always look at what's there and how happy and how consistent is that across the marketplace, and what's not there that could be a big idea to explore.
- Invention is creating things. Innovation is creating things with a purpose.
- The bigness of ideas is a function of the bigness of the category.
- Don’t be afraid to take a left turn to go on a completely new path
- See opportunities by seeing latent demand
- Trust your intuitive psyche. It is your true north star.
- At the end, every product has to perform.
- Be relevant from the core of your brand
- Study it until you know you know it. When you know you know it, then you really know it.
- Brands have history, brands have legacy. Hence all actions have long-term consequences