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The Ultimate Small Business Playbook

Notwithstanding the following, you are free to share and distribute this book

free of charge, on the condition that you keep all web site links intact and you

do not alter any of the text or imagery within the book.

Copyright © 2011 by B2B CFO®. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, printing, photocopying, recording, or otherwise) without the prior written permission of the publisher.

Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided "as is." B2B CFO® makes no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to

special, incidental, consequential, or other damages

Copyright © 2012 B2B CFO® 2

The Ultimate Small Business Playbook

Table of Contents

Introduction ......................................................................................................................................6

Articles By Mark Gandy ......................................................................................................................7

What Forecasting is Not ............................................................................................................................ 7

Cash Projection Basics............................................................................................................................. 11

Articles By David Kirkup ................................................................................................................... 13

How to break out of your business plateau ............................................................................................ 13

Personal Branding – Taking Control ........................................................................................................ 14

Two Numbers that Every Business Owner needs to know. .................................................................... 15

Business Predictions for 2020 ................................................................................................................. 17

7 Steps to Cash Flow Management......................................................................................................... 18

Taking Financial Control of Your Company ............................................................................................. 19

Financial Management Makes the Difference ........................................................................................ 20

Funding a Business Acquisition ............................................................................................................... 22

What is the true cost of an employee? ................................................................................................... 23

Now You’re the Boss: The 6 Things Your Boss ........................................................................................ 25

Shouldn’t Teach You ............................................................................................................................... 25

A CFO’s Advice for Managing Personal Finance ..................................................................................... 26

Preventing Fraud in Small Companies .................................................................................................... 27

I am being audited, now what? .............................................................................................................. 28

My top 5 predictions for business in 2011.............................................................................................. 30

Time for Change – Business Practices that no longer work .................................................................... 32

Tips for Profit Growth ............................................................................................................................. 34

Exit Plan – 9 Ways to Build Value ............................................................................................................ 35

What can a CFO do for you? ................................................................................................................... 36

Articles By Wendy Nelson ................................................................................................................ 37

5 Tips to Improve Profitability ................................................................................................................ 37

Articles By Michael Campian ............................................................................................................ 38

The Services of a Part time CFO in Lake Orion ........................................................................................ 38

Articles By Alan Lefkowitz ................................................................................................................ 39

Copyright © 2012 B2B CFO® 3

The Ultimate Small Business Playbook

How Do You Differentiate Yourself From The Competition? It’s All About Customer Service ............... 39

Articles By Bil Moore ....................................................................................................................... 42

Small Biz Blogging Mental Roadblocks.................................................................................................... 42

Articles By Brian Christian ................................................................................................................ 43

Observations from a Part Time CFO for .................................................................................................. 43

Hire in Oconomowoc, WI ........................................................................................................................ 43

Have You “Hired” the Right Bank? .......................................................................................................... 44

Articles By Bruce Peterka ................................................................................................................. 46

Top 10 Reasons to Plan Your Business Exit in 2011 ................................................................................ 46

The Family Trap, 5 Pitfalls to Wealth Transfer ........................................................................................ 47

Articles By Charles Sonneborn .......................................................................................................... 48

How to get cash out of your business ..................................................................................................... 48

Articles By Ronald Baker .................................................................................................................. 50

Key Perfomance Indicators - Working Capitol ........................................................................................ 50

Articles By Danny Windsor ............................................................................................................... 52

7 Steps to More Cash .............................................................................................................................. 52

Main Tasks of a CFO ................................................................................................................................ 52

What Does It Take To Win?..................................................................................................................... 53

Why do you need a CFO? ........................................................................................................................ 54

Why I Like Serving The Privately Held ..................................................................................................... 55

and Family Owned Business ................................................................................................................... 55

Articles By Jerry Mil s ....................................................................................................................... 56

The Top Five Reasons A Business May Fail ............................................................................................. 56

Articles By David Casebere ............................................................................................................... 57

Two Great Strategies that can Lead to Lifetime Success ........................................................................ 57

Four Sure Fire Ways to Kill a Project and Maybe a Company ................................................................. 59

Articles By David Buslee ................................................................................................................... 60

Goal Setting Mistakes Most People Make .............................................................................................. 60

Articles By Debra Christein ............................................................................................................... 64

Angel Investor tips .................................................................................................................................. 64

Articles By Edward Al on .................................................................................................................. 65

5 Common Small Business Challenges .................................................................................................... 65

Copyright © 2012 B2B CFO® 4

The Ultimate Small Business Playbook

Articles By Frank J Gnisci .................................................................................................................. 67

Cash is King.............................................................................................................................................. 67

Articles By Ken Knapik ...................................................................................................................... 69

Top Ten Reasons for Business Owners to Plan their exit ........................................................................ 69

Articles By Michael Campian ............................................................................................................ 71

How to Manage a Rapidly Growing Business.......................................................................................... 71

Dispelling Financial Statement Myths ..................................................................................................... 73

Articles By Randy Hoffman ............................................................................................................... 75

10 Ways to Improve Your Chances for Business Success ....................................................................... 75

Copyright © 2012 B2B CFO® 5

The Ultimate Small Business Playbook