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Have you ever lost your car keys? Maybe you've misplaced an important file or, heaven forbid, missed an important meeting. We may try and pass it off as a joke but it really isn't a laughing matter. Forgetting the name of your boss's wife at the company picnic could be hazardous to your wealth! If you listen very carefully we'll show you how you can improve your memory. Much of our memory losses are merely absentmindedness. This usually occurs when we are distracted and do not place enough focus on the task at hand. In other words, we just don't pay attention.