Country of Origin Effects on Consumer Behavior
Country of Origin Effects on Consumer Behavior is a free 406-page economics (academic) ebook by Khalid I. Al-Sulaiti, published Jul 2020. It is free to download in PDF, ePub, and Kindle formats — no payment required. Downloaded 226 times.
Author: Khalid I. Al-Sulaiti
Downloads: 226
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Pages: 406
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In an era of intensifying global competition the creation and maintenance of a sustainable competitive advantage (SCA) is becoming increasingly difficult to achieve. This book offers important insights into one important possibility of doing so. Fundamentally, the problem is that producers of goods and services are unable to maintain the JND (just noticeable difference) factor that enables customers to discriminate between the offerings available in the market place.
Last updated: July 20, 2020
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