Marketing of Refractory Products:A study in the refractory Industries in Orissa(India)


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Pages: 205

Published: 11 years ago

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Special features: Book related on my Phd thesis based on the study of refractory industries in india and world and competitiveness in the present context of economic conditions. Hardly any new refractory industries are set up, as being the major role to play in the user industries like steel, copper. Major debate is the survival of these industry is in question mark..This study highlights the competitiveness of the major refractory industries in India and world. These industries to compete in the international market with product standardization is the major primary finding of my thesis. Benifits: content of the book relevant to marketing aspect of the product, in market lot of books on technicality is available. Secondly update data are available for quick reference on the demand or produ...

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saikat gochhait

Bsc(Physics), PGDCA, MBA with specialization in Marketing and pursuing Ph.d-International Business from Sambalpur University.He has been awarded Doctorial Bursary Award 2010 from Coventry University, UK for the doctorial thesis-Refractory Industries. He has been qualified for undergoing Berkeley-Nanyang Advanced Management Programme, conducted by Nanyang Business School, Singapore (ranked 27th in the Best B-school in world-Financial Times). He has been appointed as Associate Editor-KCA Journal of Business Management-ISSN:2071-2162.Mr.Saikat has contributed extensively in National and International Journals and Conferences and has chaired session in different International and National conference such as IIM-L, IMS-Noida,IMT, XIM-B and Amity University-Jaipur. He has vast experience of working with Tata Group-Tata Refractories Ltd and Bajoria Group-IFGL Refractories Ltd. He has written a books in the chapter form titled “Technology in the Insurance Sector” published by Bank net India.( and 'Creating value through Innovation". Forward your suggestion on

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