Without aiming for a decent search engine ranking, you might have difficulty in achieving the kind of sales results you’re after. In addition to content, addressed in the previous section, there are several tools you can use to help you increase your search engine placement.
While many engines have their own criteria for developing their unique ranking system, most rely on a combination of keywords, relevancy, and even link reciprocation. In order to move into the top ten, most coveted positions, you have to know how to play their game.
First, sit down and brainstorm the keywords most used to describe your product. Google has a keyword tool that helps you determine the most widely used search terms for your business. You can find it at:
https://adwords.google.com/select/main?cmd=KeywordSandbox.
For example, if you enter “investing,” the tool will return the following terms to you: Real estate investing, online investing, socially responsible investing, value investing, stock market investing, stock investing, investing online, gold investing, drip investing, & investing money – and these are only the top 10 out of 50+ terms it returns.
How do you use these search terms? You use them both behind the scenes and on center stage. Your web developer will want to include many of them in your META tags, which allows search engine spiders to classify your site more easily.
You’ll also want to use them in your keyword content when crafting the home page of your website. When the spider crawls onto your site, it scans the keywords to make sure the site is really relevant to that particular subject matter, and not just a scam to get traffic in the door.
You will need to continue recreating your search engine strategy, since many engines change their formula to keep everyone on their toes. Google and others, for instance, now factor into the ranking formula the number of other sites who have a link to your site. This is known as link reciprocation.
Don’t have a web developer? It’s easy to learn this from Empowerism. Not only will you learn about issues such as link reciprocation, but you’ll see how to generate targeted traffic to your website using search engines and free tools reserved especially for subscribers. Or you can always use their turnkey system and never have to worry about anything related to search engines again!