Content can make a big difference if you fail to urge the audience to take action on your site. You have to create words that provoke the reader to continue reading until they are convinced to buy your product or sign up for something on your site.
Some websites run on for pages, causing the reader to scroll forever. Others use a mere paragraph or two to make their point and hope for the best results. What length you require depends on the product you’re selling and how much convincing needs to be done to make the sale.
Many websites are sheer sales propaganda, and it often works! Your sales strategy should reflect the customer and how they approach buying on the Internet. Many people like and expect to see testimonials sprinkled throughout your home page, for instance.
Whenever you work on your content, make sure that you answer the 5 W’s: Who (who the product is for and who you are as well); What (what the product is exactly, along with any other bonus materials included); When (when the offer expires – an often crucial element in making the sale tonight as opposed to never); Where (where they can reach you in case they have any questions or need assistance); and Why (why they need your product above any others selling on the ‘Net).
You might want to write your online sales content like a personal letter, complete with an image of your signature at the bottom of the page. Don’t forget your Postscripts (P.S.) – you can have up to five Postscripts where you sum up the important facts and urge the client to purchase now or miss out on the deal altogether.
You content will play a key factor in your search engine placement, so you will need to learn how to “write for the search engines” and incorporate that whenever possible. If that’s something you’re not familiar with, Empowerism offers a full training module on keyword and keyphrase integration for search engine optimization.
Content isn’t confined just to your website! Email marketing is a vital aspect of Internet Marketing, and the content of your communications to your prospects and customers must be professional, with a good blend of relationshipbuilding, soft-sell, and hard-sell copy. This is also something that Empowerism excels at, in fact you can pick up a complimentary Email Marketing Course on their website, which addresses email content, among other critical topics. The last thing you want to do is offend a prospect or appear amateurish in your communications!