The Fine Print of Self-Publishing by Mark Levine - HTML preview

Appendix I: Book Marketing Checklist

Before You Spend a Dime on Marketing

• Define Your Marketing Goals
• Figure Out Your Audience
• Develop Your Elevator Pitch
• Draft a Marketing Plan

Pre-Publication Book Marketing

• Build Your Platform
• Develop a Search Engine Optimized Website or Blog
• Build Your Email List
• Hire a Publicist
• Order Galley Copies (Physical or Digital)

Post-Publication Book Marketing: Traditional

• Distribute a Press Release
• Schedule Book Signings
• Schedule Radio Interviews
• Ask for Reviews

Post-Publication Book Marketing: Online

• Go on a Blog Tour
• Engage in Social Media Marketing
• Produce a Book Trailer
• Create Online Advertising