In this article, “Mini E-Books – the cons,” I will explain some of the negatives to creating a mini E-Book, rather than a full-length E-Book. While most would assume that there are no negatives, there are actually a number of important things you will want to keep in mind before churning out a mini E-Book to sell to the closest buyers.
The first of the cons we will cover in “mini E-Books – the cons” is completeness of information. If you are trying to entice someone to act on something, then your mini E-Book being incomplete is not a con; instead, it's a pro, as it will put pressure on the readers to take action as soon as they finish reading it. However, if you don't plan on circulating your mini E-Book for free, this incompleteness means you will have to charge a considerably lower price.
The second problem we will cover in “mini E-Books – the cons” is perceived value. While special reports or mini E-Books have a higher perceived value than website articles, complete courses or full E-Books have a considerably higher perceived value than a mini E-Book. Take, for instance, John Reese's Traffic Secrets, which came in the form of MULTIPLE books and MULTIPLE CDs. This high perceived value – and, of course, an excellent marketing campaign – allowed John to successfully earn more than $1,000,000 in under 18 hours selling a $997 product. If he had been selling a 15-page special report, he never could have asked for such a high price. If he was lucky, he might have been able to pull in $27.
The last con we will cover in “mini E-Books – the cons” is that it is harder to find joint venture partners for lower-value products. This means that you will have to find a considerably better incentive if you realistically want to find joint venture partners.
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