Questions to Ask Your Web Designer by Garland Coulson - HTML preview

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What is the Role of a Web Designer in Marketing my Site?

I like to think of a successful web site as a stool
with 3 legs. If all three legs are strong, you have a
strong web site. If any of the 3 legs is weak or
missing, the stool falls over.

The 3 legs are:

1. Your knowledge of your customers and their

needs, your products and services.

strong by using a professional web designer or a template system and by learning from us how to ensure the web site is able to turn visitors into customers.

3. An Internet marketing program to reach your target audience. This attracts people to your web site to that your web site can turn them into customers and generate revenue for you.

Most web designers have a graphic design or programming background, not an Internet marketing background. Larger firms may have an Internet marketer on staff, so make sure this person is involved in the planning of your web site.

Here is a table to show you when to use template programs, web designer, programmers and Internet marketers.

Needs

Basic web
site
Low budget Basic
e-commerce Custom look Custom
tools
Web portal Custom
e-commerce solutions
Content
development help
Making your site sell
Coaching on how to
market
online
Traffic
building
programs
Search
engine
ranking help

Template Program √

Web Programmer Internet Designer Marketer √ √

√ √ √ √ √

√ √

√ √ √

√

If the firm you are working with does not have an Internet marketer on staff, you will need to either develop these skills yourself through resources like our workshops and e-books or work with a reputable Internet marketer like us.

Check out my FREE e-book, “How to Promote Your Web Site for FREE” for some great ideas on how to market online.